Young minds rethink packaging for a greener future

Packaging Speak Out 2025, organised by SCG Packaging Public Co., Ltd. (SCGP), concluded on July 7, with teams Hippoo and LUcK named as this year’s winners.

More than just a creative playground, the competition offers a real-world learning journey, including an intensive bootcamp training model, thematic workshop, and the chance to work hands-on with experts from SCGP and Mondelez Kinh Do to develop, refine, and present their packaging solutions as actual proposals.

Sompob Witworrasakul, chief regional officer of SCGP said, "Packaging Speak Out is part of SCGP’s commitment to nurture a new generation of designers with an innovative mindset and a profound understanding of sustainability. After four iterations, the competition has grown into a meaningful annual event that leaves a strong impression on the student design community."

For this year's event, following a two-day bootcamp and more than two weeks of product development, the competing teams took on a wide range of real-world challenges – from concept creation, structural packaging design, and material selection, to assessing environmental impact and enhancing user experience.

Both teams, Hippoo and LUcK stood out for their creative thinking and commitment to sustainability, and for their ability to deliver practical solutions tailored to two key consumer seasons in Vietnam – Lunar New Year and the Mid-Autumn Festival.

In the Lunar New Year gift set category, team Hippoo impressed judges with their design titled, 'Tet Đoàn Viên' (Reunion Tet), inspired by the royal architecture of Hue and traditional Hang Trong folk paintings. The design featured elements like glazed tile roofs, 'Tung – Cuc – Truc – Mai' (Four Gentlemen) motif paintings, and spring swallow patterns symbolising reunion and prosperity. The packaging honoured Vietnamese cultural heritage while also being designed for reusability, biodegradability, and display appeal.

Meanwhile, team LUcK presented their Mid-Autumn Festival gift set titled 'Vuong Nguyet – Dem trang Kinh Do' (Moonlit Royal Night), which integrated fashion, feng shui, and family interaction. The box can be transformed into a functional handbag, decorative photo frame, or even an interactive toy for children. Following the Reuse – Reduce – Recycle philosophy, the design combines aesthetic elegance with environmental friendliness, delivering a heartwarming and shareable user experience.

Nguyen Thi Ngoc Lien, corporate government affair lead of Mondelez Kinh Do said, "Packaging connects our brands with consumers and brings our sustainability commitments to life. We continue to drive innovation and engage with the next generation, equipping them with practical knowledge, creative skills, and insight into large-scale production. Initiatives like Packaging Speak Out allow Mondelez Kinh Do to collaborate with partners like SCGP to inspire innovation and nurture young talent, the future enablers of sustainable packaging solutions"

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