Thien Long Group enters top 50 brands Vietnam and Asia's 200 Best Under a Billion List

December 18, 2020 | 16:57
Thien Long Group has just made it onto Forbes Vietnam’s list of top 50 leading Vietnamese brands, a short while after giving an excellent showing in Asia’s 200 Best Under a Billion List for the first time.    

Vietnam’s top stationery manufacturer Thien Long Group is popping the champagne on the “double victory” in the fourth quarter. To carve out a spot among Vietnam’s top 50 brands on Forbes Vietnam’s list with a valuation of $24.3 million, Thien Long has not only shown non-stop efforts to overcome adversities during this turbulent year but also posted skyrocketing business results with significant revenue.

Other top local players in Vietnam’s top 50 brands are Viettel, Vinamilk, VNPT, PNJ, Biti's, and Minh Long I, among others.

thien long group enters top 50 brands vietnam and asias 200 best under a billion list
Thien Long Group enters top 50 Vietnamese leading brands 2020

This is the fifth consecutive year Forbes Vietnam has ranked the most valuable brands dividing by sectors. Forbes Vietnam's assessment of the enterprises is based on criteria including development, growth rate, as well as sustainability and transparency. Forbes Vietnam follows the evaluation methodology of its parent company Forbes (US) to ensure objectivity.

To make it into Vietnam’s top 50 brands in a difficult year like 2020, title holders have effectively strengthened trust with existing customers while making non-stop efforts to reach out to new customers.

To make it into Vietnam’s top 50 brands in a difficult year like 2020, title holders have effectively strengthened trust with existing customers while making non-stop efforts to reach out to new customers.

Along with the ceremony announcing Vietnam’s top 50 brands, the guests also participated in the "Branding in COVID-19 period" conference to update on and share digital marketing trends and branding during and after COVID-19.

At the conference, well-known experts and business leaders discussed methods to build brands with digital tools to reach users effectively, especially on ways to best approach future generations of consumers.

Previously, on November 23, Thien Long became one of the six Vietnamese companies honoured in Asia's 200 Best Under a Billion List by Forbes Asia.

thien long group enters top 50 brands vietnam and asias 200 best under a billion list
Thien Long Group is one of six Vietnamese enterprises in Asia's 200 Best Under a Billion List

Along with this, the company was recognized for its impressive performance throughout its history until 2019. With a 60 per cent share of the domestic pen market, last year, Thien Long's revenue touched VND3.252 trillion ($141.4 million) with after-tax profit of VND349 billion ($15.2 million), up 14 and 18.7 per cent, respectively, compared to the previous year.

According to Forbes Asia, the 200 enterprises on the list outperformed their competitors in terms of revenue, profit growth, debt control, and good corporate administration, thereby achieving good business results despite the difficult economic situation.

Of the six Vietnamese enterprises on the list, two – Century Real Estate JSC and Phat Dat Real Estate Development JSC – came from the real estate sector, two – Dong Hai Ben Tre JSC (DHC) and Thien Long Group JSC – from the household industry, while seafood and aviation contributed one name each, with Nam Viet JSC (ANV) and Taseco Aviation Services JSC (AST).

By Anh Duc

What the stars mean:

★ Poor ★ ★ Promising ★★★ Good ★★★★ Very good ★★★★★ Exceptional