Thien Long Group receives Vietnam Value Award

Thien Long Group receives Vietnam Value Award

On November 25, Thien Long Group and other 123 enterprises with more than 280 products were honoured with the Vietnam Value award for their contributions in establishing the country with an image for high-quality goods and services that are competitive in the international market.

Established in 1981, Thien Long is currently one of the leading Vietnamese suppliers of stationery. The group also targets developing in a sustainable direction based on its internal strengths, which are shown in its manufacturing lines and distribution system both in the domestic and export markets.

Thanks to its methodical, long-term investment strategy in its manufacturing system, Thien Long has created a diverse product portfolio of ever-improving quality, with 550 products in five groups, namely writing, marking, office suppliers, colouring, and school supplies.

For more than a decade, Thien Long has constantly consolidated and increased the position of the No.1 stationery company in Vietnam with a distribution network of 65,000 retail outlets across the country.

Furthermore, the group continuously invests in modern technology to improve production capacity, human resources, and distribution system, expand value chain, and seek opportunities for cooperation and development to reach the biggest goal which is to become Southeast Asia's and Asia's top stationery producer and trader.

In addition, the company constantly invests in modern technology and production lines. Currently, the automation rate at Thien Long has reached more than 75 per cent, helping to increase productivity with a constant number of employees.

Thien Long Group receives Vietnam Value Award (source: thienlonggroup.com)

2020, the first time the Vietnam Value Programme has been implemented according to Decision No.30/2019/QD-TTg dated October 8, 2019 on promulgating regulations on building, managing, and implementing the Vietnam National Brand Programme.

Mr. Vu Ba Phu, General Director of Trade Promotion Department, Ministry of Industry and Trade, said that after 17 years of implementing the program of voting national brands of seven brands, we have witnessed the continuous growth of many domestic enterprises.

By 2018, this had grown to 97, and this year we have registered 124 businesses and their brands.

However, the growth of the business community is not only in the number of enterprises participating, but also in exports, sales, contributions to the state budget, as well as their efforts in social responsibility. and job creation.

At the first selection in 2008, we saw only 30 selected companies with their products. By 2018, this had grown to 97, and this year we have registered 124 businesses and their brands.

However, the growth of the business community is not only in the number of enterprises participating, but also in exports, sales, contributions to the state budget, as well as their efforts in social responsibility. and job creation.

For example, the national brand recognized enterprise in 2018 achieved revenue of about 907 trillion VND (39.4 billion USD), export turnover reached 130 trillion VND (5.6 billion USD), contributing 85 trillion VND (3.7 billion USD) to the state budget and created 340,000 jobs.

Meanwhile, this year, those figures have increased to 975 trillion dong (42.4 billion USD) and 123 trillion dong (5.34 billion USD) by 2020, with the amount contributed to the bank. State books amounted to 179 trillion VND (8.5 billion USD) and 350,000 new jobs were created - all despite the pandemic.

Vu Ba Phu also said that, the Ministry of Industry and Trade has supported businesses in difficulty. After the first months of the health crisis, the domestic market was redefined.

Right from the beginning of the year, following the direction of the Government, the Ministry of Industry and Trade has worked with ministries, branches and localities to implement supply-demand activities across the country to remove difficulties for businesses in production. and distribution.

In addition, to support businesses with high quality brands, we have also been integrating selected brands into national promotions such as the Clean Food Program to vote Vietnamese products for local people.

The integration of such programs has helped grow the domestic market since the beginning of the year, despite the economic consequences of the pandemic. This shows that the communication, promotion and support efforts of the Ministry of Industry and Trade and its agencies so far have been effective.

The Ministry of Industry and Trade also published Circular No.33/2019/TT-BCT regulating the criteria system which, among others, states that the intellectual property of companies participating in the programme must be protected and that all registering enterprises must be the owner thereof.

Dr. Le Ngoc Lam, former deputy director general of the National Office of Intellectual Property under the Ministry of Science and Technology, said, this year, most of the registered enterprises had been aware of the importance of intellectual property rights (IPRs).

The programme requires businesses and their products to meet certain criteria concerning quality, innovation, and creativity. However, the appraisal process of participating enterprises shows that many of them have confused the programme with pure awards for their brands.

As companies register for the programme, they must make certain investments to achieve the requirements, which are meant to prove consistency with their development.

Saying so does not mean that enterprises can rely on their brands and that the quality of their products is guaranteed forever, which is the reason why the programme is run every two years, with some of its processes and criteria changing and adapting to recent developments.

Lam said, enterprises need to be aware of this, as branding and maintaining one’s brand names is a challenge.