August 12, 2021 | 15:54
Claude Spiese, senior advisor at Grant Thornton Vietnam, and Tom O’Connor, founder and CEO of XperX AI discuss trends in data analytics and AI in marketing.
July 29, 2021 | 10:42
As Vietnam’s economy is further strengthened by creative and innovative manufacturers who are aiming to increase their brand value at home and abroad, the Vietnam Value Programme is deemed to further leverage national brand position among the highest rated brands in the world.
July 14, 2021 | 11:12
New research from Ogilvy has found that direct-to-consumer (D2C) brands have a greater ability to adapt to shifting customer expectations amid COVID-19.
July 09, 2021 | 10:37
COVID-19 is here to stay, yet a digital-led strategy can surely help companies navigate successfully through the crisis.
June 19, 2021 | 08:00
Trademark protection and brand building is essential for local products to make a mark in global markets. Trung Trinh Hien and Thuy Thanh Do from Austrian-backed, Hanoi-based company Live Forever Young discussed the points that need to be noted to be successful in brand building overseas for fast-moving consumer goods segment.
May 17, 2021 | 11:25
Nguyen Vu Quan, trademark and copyright manager at KENFOX IP & Law Office, discusses the needs for domestic firms to register their brand names internationally.
May 05, 2021 | 10:00
With an increasing number of brand names of Vietnamese enterprises such as Pho Thin 13 Lo Duc and ST25 rice recently taken advantage of in the US market, protection of trademarks in the States through the United States Patent and Trademark Office (USPTO) becomes crucial. Le Quang Vinh, intellectual property attorney from law firm Bross & Partners, writes about how enterprises can shun such a predicament in foreign markets, especially the US.
May 05, 2021 | 08:00
Trade protection and brand building have become an imperative for product distinction of local businesses in overseas markets.
December 23, 2020 | 11:24
With a strong drive to constantly improve the quality of its products, leading local dairy company Vinamilk has once again taken home the Vietnam Value Award.
December 22, 2020 | 15:26
According to Brand Finance's top 100 nation brands have lost $13.1 trillion of brand value in 2020 as they negotiate the COVID-19 landscape.
December 19, 2020 | 10:47
Vietnam’s top jewel maker PNJ once again triumphed the list of top 50 leading Vietnamese brands leveraging its constant efforts to best serve customers.
December 18, 2020 | 16:57
Thien Long Group has just made it into teh top 50 leading Vietnamese brands, a short while after being named in Asia’s 200 Best Under a Billion List.
December 15, 2020 | 18:07
Vinalines has totally changed its corporate brand identity and took on the new brand name VIMC to achieve new development targets.
November 05, 2020 | 14:14
With the new corporate brand of VIMC, Vinalines is aiming to reach new heights to extend its reach beyond the continent and to grow sustainably in the future.
August 31, 2020 | 20:35
General director Hideaki Maeomote of Tokio Marine Insurance Vietnam talks about the insurer's new brand commitment and experience of quality Japanese services.