Secret of success for FMCG brand building overseas

Secret of success for FMCG brand building overseas

Trademark protection and brand building is essential for local products to make a mark in global markets. Trung Trinh Hien and Thuy Thanh Do from Austrian-backed, Hanoi-based company Live Forever Young discussed the points that need to be noted to be successful in brand building overseas for fast-moving consumer goods segment.
Proper brand protection strategy: urgent requirement for enterprises

Proper brand protection strategy: urgent requirement for enterprises

Nguyen Vu Quan, trademark and copyright manager at KENFOX IP & Law Office, discusses the needs for domestic firms to register their brand names internationally.
The hoops to jump through for global brand protection

The hoops to jump through for global brand protection

With an increasing number of brand names of Vietnamese enterprises such as Pho Thin 13 Lo Duc and ST25 rice recently taken advantage of in the US market, protection of trademarks in the States through the United States Patent and Trademark Office (USPTO) becomes crucial. Le Quang Vinh, intellectual property attorney from law firm Bross & Partners, writes about how enterprises can shun such a predicament in foreign markets, especially the US.
Why Vietnamese brands struggle in other markets

Why Vietnamese brands struggle in other markets 1

Trade protection and brand building have become an imperative for product distinction of local businesses in overseas markets.
Vinamilk comes full circle with Vietnam Value Award

Vinamilk comes full circle with Vietnam Value Award

With a strong drive to constantly improve the quality of its products, leading local dairy company Vinamilk has once again taken home the Vietnam Value Award.
Amid COVID-19, Vietnam's brand value skyrockets 29 per cent to $319 billion

Amid COVID-19, Vietnam's brand value skyrockets 29 per cent to $319 billion

According to Brand Finance's top 100 nation brands have lost $13.1 trillion of brand value in 2020 as they negotiate the COVID-19 landscape.
PNJ shining in top 50 leading Vietnamese brands

PNJ shining in top 50 leading Vietnamese brands

Vietnam’s top jewel maker PNJ once again triumphed the list of top 50 leading Vietnamese brands leveraging its constant efforts to best serve customers.
Thien Long Group enters top 50 brands Vietnam and Asia's 200 Best Under a Billion List

Thien Long Group enters top 50 brands Vietnam and Asia's 200 Best Under a Billion List

Thien Long Group has just made it into teh top 50 leading Vietnamese brands, a short while after being named in Asia’s 200 Best Under a Billion List.    
VIMC’s new brand identity towards a new development milestone

VIMC’s new brand identity towards a new development milestone

Vinalines has totally changed its corporate brand identity and took on the new brand name VIMC to achieve new development targets.
Vinalines announces new brand VIMC for future sustainable grow

Vinalines announces new brand VIMC for future sustainable grow

With the new corporate brand of VIMC, Vinalines is aiming to reach new heights to extend its reach beyond the continent and to grow sustainably in the future.
Insurer turns up heat on Japanese appeal

Insurer turns up heat on Japanese appeal

General director Hideaki Maeomote of Tokio Marine Insurance Vietnam talks about the insurer's new brand commitment and experience of quality Japanese services.
GoViet to be rebranded as Gojek Vietnam

GoViet to be rebranded as Gojek Vietnam

GoViet, one of Vietnam's leading on-demand multi-service platforms, today announced that it will unite its app and brand under Gojek to become Gojek Vietnam.
Oil and gas companies make an effort to build enterprise culture

Oil and gas companies make an effort to build enterprise culture

Building and consolidating the brand is now see as a compulsory mission and a part of the long-term development strategies by oil and gas companies.
Driving massive business growth through financial sector communication

Driving massive business growth through financial sector communication

Nguyen Dieu Cam, general director at T&A Ogilvy, shared about the need for a transformation at Winning With Women Financial Services Marketing Summit.
Enforcing intellectual property rights – lesson from Samsung C&T

Enforcing intellectual property rights – lesson from Samsung C&T

Co-operation between intellectual property and other authorities like Business Registration Office would help address trademark infringements more effectively.
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