Trends in data analytics and AI in marketing today

Trends in data analytics and AI in marketing today

Claude Spiese, senior advisor at Grant Thornton Vietnam, and Tom O’Connor, founder and CEO of XperX AI discuss trends in data analytics and AI in marketing.
Vietnam Value Programme aims high in national brand exposure stakes

Vietnam Value Programme aims high in national brand exposure stakes

As Vietnam’s economy is further strengthened by creative and innovative manufacturers who are aiming to increase their brand value at home and abroad, the Vietnam Value Programme is deemed to further leverage national brand position among the highest rated brands in the world.
Ogilvy's report encourages brands to pivot to direct-to-consumer strategies

Ogilvy's report encourages brands to pivot to direct-to-consumer strategies

New research from Ogilvy has found that direct-to-consumer (D2C) brands have a greater ability to adapt to shifting customer expectations amid COVID-19.
Grow more with less: Leverage digital touchpoints to thrive despite challenges

Grow more with less: Leverage digital touchpoints to thrive despite challenges

COVID-19 is here to stay, yet a digital-led strategy can surely help companies navigate successfully through the crisis.
Secret of success for FMCG brand building overseas

Secret of success for FMCG brand building overseas

Trademark protection and brand building is essential for local products to make a mark in global markets. Trung Trinh Hien and Thuy Thanh Do from Austrian-backed, Hanoi-based company Live Forever Young discussed the points that need to be noted to be successful in brand building overseas for fast-moving consumer goods segment.
Proper brand protection strategy: urgent requirement for enterprises

Proper brand protection strategy: urgent requirement for enterprises

Nguyen Vu Quan, trademark and copyright manager at KENFOX IP & Law Office, discusses the needs for domestic firms to register their brand names internationally.
The hoops to jump through for global brand protection

The hoops to jump through for global brand protection

With an increasing number of brand names of Vietnamese enterprises such as Pho Thin 13 Lo Duc and ST25 rice recently taken advantage of in the US market, protection of trademarks in the States through the United States Patent and Trademark Office (USPTO) becomes crucial. Le Quang Vinh, intellectual property attorney from law firm Bross & Partners, writes about how enterprises can shun such a predicament in foreign markets, especially the US.
Why Vietnamese brands struggle in other markets

Why Vietnamese brands struggle in other markets 1

Trade protection and brand building have become an imperative for product distinction of local businesses in overseas markets.
Vinamilk comes full circle with Vietnam Value Award

Vinamilk comes full circle with Vietnam Value Award

With a strong drive to constantly improve the quality of its products, leading local dairy company Vinamilk has once again taken home the Vietnam Value Award.
Amid COVID-19, Vietnam's brand value skyrockets 29 per cent to $319 billion

Amid COVID-19, Vietnam's brand value skyrockets 29 per cent to $319 billion

According to Brand Finance's top 100 nation brands have lost $13.1 trillion of brand value in 2020 as they negotiate the COVID-19 landscape.
PNJ shining in top 50 leading Vietnamese brands

PNJ shining in top 50 leading Vietnamese brands

Vietnam’s top jewel maker PNJ once again triumphed the list of top 50 leading Vietnamese brands leveraging its constant efforts to best serve customers.
Thien Long Group enters top 50 brands Vietnam and Asia's 200 Best Under a Billion List

Thien Long Group enters top 50 brands Vietnam and Asia's 200 Best Under a Billion List

Thien Long Group has just made it into teh top 50 leading Vietnamese brands, a short while after being named in Asia’s 200 Best Under a Billion List.    
VIMC’s new brand identity towards a new development milestone

VIMC’s new brand identity towards a new development milestone

Vinalines has totally changed its corporate brand identity and took on the new brand name VIMC to achieve new development targets.
Vinalines announces new brand VIMC for future sustainable grow

Vinalines announces new brand VIMC for future sustainable grow

With the new corporate brand of VIMC, Vinalines is aiming to reach new heights to extend its reach beyond the continent and to grow sustainably in the future.
Insurer turns up heat on Japanese appeal

Insurer turns up heat on Japanese appeal

General director Hideaki Maeomote of Tokio Marine Insurance Vietnam talks about the insurer's new brand commitment and experience of quality Japanese services.
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