TH Group - Nourishing a healthier Vietnam

December 08, 2021 | 17:25
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Amid the health crisis disrupting lives and business across Vietnam, locally-invested TH Group is launching new products and enhancing community-oriented programmes to support the government in curbing the COVID-19 pandemic.
TH Group - Nourishing a healthier Vietnam
TH Group - Nourishing a healthier Vietnam

During the last days of June, when F0 cases appeared in the central province of Nghe An, TH Group factories immediately went into “stay-at-work” production mode with the entire workforce, smoothly transitioning business and production activities.

This was in a large part thanks to the group’s Emergency Preparedness Committee right after the first outbreak of the COVID-19 pandemic. Under the committee’s guidance, all factories, including fresh milk processing plants, the Van Ho medical herb and fruit processing plant, the Nui Tien pure water, herbal juice, and fruit juice processing plant, the TH dairy farm, the TH true Mart system, and all offices under the group, have built emergency plans to curb a potential outbreak.

This high emergency preparedness has allowed the group to ensure continuity in production, processing, and distribution, especially to areas affected by COVID-19.

Taking the initiative to apply 4.0 technologies and modern governance methods in combination with Vietnamese natural resources and brainpower, TH Group is one of the few enterprises in the country to be completely self-sufficient in material supply to create international-standard products.

This has been a significant factor in ensuring that the business and production activities of TH Group were unaffected by the COVID-19 pandemic.

TH Group offers a wide range of healthy drinks with high nutrition content to support consumers maintain good physical and mental health. The products include TH true RICE, TH true JUICE, TH true JUICE milk, and TH true MILK HILO (rich in calcium with little fat and without lactose), as well as the new TH true NUT products.

Since early this year, TH Group has been continuously launching new projects with new products, including TH true TEA. The products use natural ingredients and `are produced without additives or preservatives to be a healthy treat for consumers.

By late 2015, TH Group’s dairy farm in Nghe An was highlighted as the most high-tech concentrated dairy farm complex in the world with the most integrated production chain by the Asia Book of Records.

Accompanying anti-pandemic efforts

Besides maintaining production and business, TH Group has also been nourishing the community with its milk and drink products, medical equipment, and cash contributions to the government’s COVID-19 vaccine fund. The total donations are valued at VND104 billion ($4.52 million) as of November 2021.

Especially when Ho Chi Minh City and southern localities were hit the hardest during the fourth wave of COVID-19, the group went out of its way to provide essential products to share their difficulties and support them in pushing back the pandemic.

In August and September 2021, about 500,000 healthy products worth over VND4 billion ($173,910) were sent by the group to hospitals and medical establishments treating COVID-19 patients and families falling on hard times due to the pandemic.

TH Group has also implemented many programmes to present more than 3.2 million glasses of milk and drinks to doctors, nurses, and those in isolation in Bac Giang, Bac Ninh, Hung Yen, Hanoi, Danang, Nghe An, and Vinh Phuc.

Supporting the government

TH Group’s founder Thai Huong is a firm believer in the adages: “Treasure nature and she will give you everything”, “Harmonise values, don’t maximise them”, as well as responsible entrepreneurship to promote health in the community and be environmentally friendly. These form the nexus of her business philosophy, which has inspired TH Group to implement community-oriented projects, especially supporting those hit hard by COVID-19.

The projects have helped create employment for thousands of locals and improve socioeconomic development.

In August 2021, TH Group and BAC A BANK, via the For Vietnamese Stature Foundation, donated VND2.2 billion ($95,650) to support 500 people returning to Nghe An from the south due to COVID-19. The funds were used to buy products while they were in isolation in the province.

In October, TH Group provided thousands of milk and drink products for children and pregnant women returning from the south to Nghe An and its neighbouring province of Ha Tinh.

At the launch of the government’s COVID-19 vaccine fund, TH Group and BAC A BANK, via the For Vietnamese Stature Foundation again, donated VND46 billion ($2 million).

In September this year, TH Group and BAC A BANK presented 34 medical ventilators to hospitals in Hanoi and Ho Chi Minh City to support the treatment of COVID-19 patients.

By Thanh Dat

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