Siemens to invest over $1.1 billion in Germany

Siemens plans to establish the Erlangen location as a global research and development hub and the nucleus of global technology activities for the industrial metaverse. These steps will enable Siemens to accelerate its overall growth, drive innovation, and increase its resilience.

The investments are part of a global investment strategy of around $2.25 billion unveiled last month and focused mainly on new manufacturing capacities, innovation labs, education centres, and further Siemens locations. These investments underscore Siemens’ commitment to the Nuremberg metropolitan region.

With around 3,500 employees, the current location is already home to a world-class factory for key products in industrial automation and digitalisation.

Through this investment, Siemens is now creating a blueprint for the industrial metaverse, a virtual representation of the real world – photorealistic, physics-based, and in real time.

The targeted use of relevant, physical data and the application of AI are creating the latest generation of high-tech manufacturing, which produces more sustainability and can respond flexibly to market changes.

“This investment is a strong signal that Germany remains a location for innovation and production. The cutting-edge manufacturing facility being built in Erlangen is a good example of how our economy is moving towards a climate-neutral future – as a strong industrial country with sustainable jobs,” said German Chancellor Olaf Scholz.

Roland Busch, president and CEO of Siemens AG, said, “Siemens is banking on innovation in Germany as we launch the next stage of digitalisation. We’re laying the foundation for the industrial metaverse in the Nuremberg metropolitan region. Here, on the new campus, we’re combining the real and digital worlds.”

“Together with our partners, we’re developing new digital technologies in the metaverse and revolutionising how we’ll run our production in the future – much more efficiently, flexibly, and sustainably,” Busch added.

The campus – which is to be built to the west of Erlangen – will focus on sustainable and future-oriented high-tech manufacturing, research and development (R&D), and being the location of an ecosystem for partners from the business and scientific communities.

The Erlangen factory manufactures electronic components and machine tool controls for the machine building industry, which is a key element of Germany’s industrial economy.

Germany is Siemens AG’s home market and one of the world’s most important locations for production, R&D, and employment. The company is contributing to the development of the city of Erlangen and the Nuremberg metropolitan region, as well as committing itself to Bavaria as a high-tech location.

As part of its $2.25 million global investment strategy, Siemens has announced investments in regions such as the US, China, and Southeast Asia. Earlier this week, the company announced its most recent venture, the construction of its new $180 million headquarters in Spain.

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