IDP, one of Vietnam’s home-grown dairy products firms, last week launched Love’ in Farm brands with fresh dairy and yoghurt products, angling to expand its market share in the country.
The new products resulted from a programme titled “Viet Love’in Cow Farm” developed by IDP since 2009, which is aimed at developing milk cow breeding and protecting interests of Vietnamese farmers and consumers.
This programme, costing VND600 billion ($28.8 million), has two phases. The first phase that ended last year supported 2,500 farmers with 10,000 milk cows in Hanoi’s Ba Vi district.
“Love’ in Farm dairy brands and the programme “Viet Love’in Cow Farm” are long term and serious investments of IDP,” said Tran Bao Minh, managing director of IDP.
“This programme aims to meet the growing demand for high quality fresh milk in Vietnam, and also contributes to the development of the country’s husbandary sector in particular and the rural economy in general,” Minh said.
He added with the “tightened supervision,” this programme would help improve the quality of Vietnam’s fresh milk in the future.
Established in 2004, IDP now owns two processing facilities in Hanoi’s Chuong My and Ba Vi districts. During the past years, the producer has strengthened its foothold in Vietnam market with two fresh milk brands, BaVi and z’DOZI. By launching Love’ in Farm products, IDP expects to further expand its current market share of 5 per cent in the country.
According to IDP, the second phase of programme Viet Love’in Cow Farm will be expanded in other provinces including Vinh Phuc, Tuyen Quang, Lam Dong and Ba Ria-Vung Tau. By 2020, IDP expects to support farmers to raise around 50,000 cows that provide about 450-500 tonnes of milk each day.
Farmers joining the programme will receive financial supports for raising cows under the standards of IDP. In addition, the producer transfers farmers know-how for raising cows and protecting cows from diseases in order to ensure food security standards.
To ensure the quality of Love’ in Farm products, IDP is also cooperating with National Institute for Food Control (NIFC) to ensure that thier products are clean and safe to consumers. Accordingly, IDP will send Love’ in Farm products to NIFC every month for examine the quality.