Roche prepares for personalised information platform for healthcare professionals

September 21, 2020 | 18:51

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Swiss drug manufacturing company F. Hoffmann-La Roche is preparing to launch its personalised information platform for healthcare professionals in Vietnam within this year with the aim of maximising patient outcomes.

roche prepares for personalised information platform for healthcare professionals

Roche hosted several virtual meetings to connect local healthcare practitioners with international speakers to expand learning and experience sharing

Girish Mulye, chief representative of the Hoffmann-La Roche Representative Office in Vietnam, said that digital changes in patients' behaviour and doctors’ practices also open up many opportunities to innovate.

“By driving new digital channels, this multichannel interaction will create value for healthcare professionals by integrating trustworthy, globally updated, relevant information, and knowledge to one channel, saving time for healthcare professionals and helping them get better treatment outcomes for patients,” the chief representative told VIR.

In 2018, Roche launched the platform in Australia and received a warm welcome. The company plans to launch in other countries in the time to come.

As a global pioneer in pharmaceuticals and diagnostics focused on advancing science to improve people’s lives, Roche pursuits a strategy that aims to fit the right treatment to each patient in the best way possible. It witnesses significant changes in healthcare needs and demands, particularly the digitalisation of how people access healthcare information, products, and services.

Throughout the COVID-19 pandemic, Roche has been working tirelessly to meet the incredible growth in demand for its tests and products. The company is in close collaboration with governments, public health authorities, and international organisations as it works collectively to protect people from the threat posed by COVID-19. It has hosted medical virtual conferences and summits to bridge local doctors with international experts to share and learn medical practice for patients during pandemic.

In response to the arising needs for digitalised healthcare and government call on digital transformation, the Swiss giant has supported key hospitals in digitalising how people access healthcare information, including supporting K Hospital in producing online doctor consultation via a livestream platform so that patients and their families can access trustworthy healthcare information conveniently right at home.

Digital transformation is an inevitable trend, even in the healthcare sector. Reacting to this, Vietnam’s Ministry of Health has announced its digital transformation plan for the pharmaceutical industry.

Deputy Minister of Health Truong Quoc Cuong, said that this is an important milestone marking a new breakthrough in digital transformation in the pharmaceutical industry, aiming to further facilitate business activities and increase people’s satisfaction, as well as increase transparency in state management.

In the coming time, the Drug Administration of Vietnam will continue to increase technology application to connect with plants so as to manage the data of about 700 active elements used in drug production in Vietnam and apply the advanced technologies of Industry 4.0 such IoT, big data, analytics, and AI to successfully promote digital transformation in the industry while strengthening international cooperation in the field.