Quang Nam launches tourism marketing plan

April 21, 2012 | 10:36

(0) user say

Quang Nam Province authorities have listed marketing objectives for this year’s tourism promotion following a survey conducted by local department of Culture, Sports and Tourism in collaboration with UNESCO and the Netherlands’ SNV.

The province sets its goals to increase tourists’ staying duration, the number of tourists revisiting the locality, and tourist arrivals in low season.

Local tourism authorities said it will deploy public relations campaign and launch the World Heritage Road to meet its objectives.

Identifying specific marketing objectives plays a key role in creating a good and feasible tourism marketing plan, said Randy, a UNESCO tourism expert.

Given 2012’s gloomy economic situation around the world, Quang Nam still aims to gain a 9 per cent pickup in the number of tourist arrivals with 2.76 million thanks to feasible strategy highlighting its competitive advantages and clear market segments, he said in a report of the survey.

SaigonTimes

What the stars mean:

★ Poor ★ ★ Promising ★★★ Good ★★★★ Very good ★★★★★ Exceptional