PNJ honoured with National Brand winner for 12 consecutive years

PNJ has won the National Brand for the 12th consecutive year

With this result, the company stands firm in the ranks of iconic enterprises typical of the Vietnamese economy, affirming its distinction and outstanding competitiveness.

According to the ranking of Forbes Vietnam, the brand value of PNJ touched $94.1 million in 2020, up $15.5 million compared to 2019, rising three ranks to 21^st and continue to maintain its No.1 ranking in the personal consumer goods industry. PNJ is also the only jewellery brand in Vietnam in this ranking. The company has won the National Brand noble title for 12 consecutive years.

According to PNJ’s October business results, the company raked in VND1.827 trillion ($79.43 million) in net revenue and VND175 billion ($7.6 million) in net profit, increases of 6.5 and 35 per cent on-year, respectively.

Accordingly, accumulated net sales reached VND13.495 trillion ($586.74 million), equivalent to 93.2 per cent of the full-year plan, and accumulated net profit reached VND817 billion ($35.5 million), equivalent to 98.1 per cent of full-year plan.

These numbers attest the effectiveness of PNJ’s new tactics in customer growth, and different programmes that have been flexibly applied, targeting each specific customer segment.

In particular, the freshly-launched PNJ brand style promises to accelerate growth momentum and make a crucial contribution helping PNJ to accomplish its full-year target in November.

In parallel, in the first 10 months of this year, PNJ has opened 26 new stores, upgrading eight stores, in addition to converting a silver store towards revenue/store optimisation.

Along with retail activities, PNJ has continued to invest in upgrading the Ho Chi Minh City-based factory in an investment tag of VND100 billion ($4.35 million) with a view to developing a product lineup featuring high-tech component, gradually replacing imported products to feed domestic and export needs.

Simultaneously, PNJ’s second factory in Long An province has come into operation to complement the Ho Chi Minh City factory.

The National Brand Programme is a unique, long-term, and particular trade promotion programme of the government aimed at building and promoting national brands through product brands. The event has recognised and honoured products with top-quality, science, and technology, prestige in the market and representing Vietnam National Brand in the international market.

Nine months after launching with the participation of more than 1,000 businesses operating across the board, the Judging Panel has selected and recognised 124 enterprises with National Brand 2020, up 27 units compared to the previous time.

Earlier, on the night of the JNA Awards 2020 held online from Hong Kong on October 27, PNJ surpassed leading jewelry enterprises in Asia to officially become the Most Outstanding Enterprise of the Year in the Asia-Pacific (APAC). This is the most important award of the JNA Awards annually. Up to now, PNJ has been the only enterprise in Vietnam reaping this most prestigious award in the continent.

In addition, the company was also in the shortlist of two important categories: Sustainability Initiative of the Year and Manufacturer of the Year. Previously, in 2019, PNJ was honoured by JNA to be the Best Retailer in Asia’s jewelry industry.

The JNA Awards is an industry-wide event that honours and recognises distinguished leadership, innovation and outstanding contribution in the jewellery trade with a focus in Asia.