New year, new value for national brands

New year, new value for national brands

In the upcoming new lunar year, Vietnam’s government and business community are breaching the barriers that last year left, supported by the national brand recognition through the Vietnam Value Programme, which paves the way for businesses to assert their position in domestic and international markets.
Project aims to build national brand for lacquer art

Project aims to build national brand for lacquer art

Vietnam expects to build a national brand for its lacquer art by 2030 under a project recently approved by the Ministry of Culture, Sports and Tourism.
PNJ honoured with National Brand winner for 12 consecutive years

PNJ honoured with National Brand winner for 12 consecutive years

PNJ has once again made it among National Brand winners by satisfying all the rigorous evaluation criteria from quality and innovation to pioneering capacity.
VNPay honoured with National Brand Award 2020

VNPay honoured with National Brand Award 2020

VNPAY has just been honoured at the Vietnam National Brand Awards 2020 for its VNPAY-QR code payment solution on November 25.    
Traphaco looking steady at threshold into 2021

Traphaco looking steady at threshold into 2021

Leading drug maker Traphaco was honoured by the Vietnamese prime minister for the fifth consecutive years at the National Brand Awards on November 25.    
Vietnam’s national brand valued at 247 billion USD

Vietnam’s national brand valued at 247 billion USD

Vietnam’s national brand in 2019 was valued at 247 billion USD by Brand Finance, up 12 billion USD compared to 2018.