KIDO retains prestigious Vietnam Value Award

KIDO was once again a winner of the Vietnam Value Award

At the Vietnam Value Programme in November 2020, local food giant KIDO Group was listed among the 124 companies receiving the award. The group is also one of the longest-standing Vietnamese food companies to win the award each year since 2008.

Its products receiving recognition at the event included Tuong An Cooking Oil, Season Tuong An Cooking Oil, Celano Ice Cream, and Merino Ice Cream. KIDO’s representative said that the prize has been making constant efforts to bring quality products to consumers, communities, and society.

“This is a motivation for us to further develop manufacturing, building the brand with sustainable values, enhancing the competitiveness of 'Made in Vietnam' products in domestic and global markets,” said the representative.

Over nearly 28 years of operation, KIDO has accelerated its plans to conquer consumers across the globe with the credibility and the quality of items recognised by the Vietnam Value Programme.

Now KIDO is leading the local ice cream and cooking oil markets with shares of 43.5 and 30 per cent. The Vietnam Value Programme helps Kido enhance its sphere of influence in the local market and approach regional and global markets.

In 2019, KIDO posted remarkable performance driven by stable growth across the board. As a result, its pre-tax profit soared by 60.5 per cent on-year while its net sales during the first nine months of 2020 hit VND5.981 trillion ($260 million) with VND337 billion ($14.65 million) in pre-tax profit, up 49.3 per cent on-year. The sharp growth in the cooking oil segment has contributed a great deal to this success.

Nevertheless, in the third quarter, KIDO surprised the market by returning to the confectionary sector by launching Kingdom-branded moon cakes. According to the company’s representative, Kingdom received has great support from partners and customers.

Along with business activities, KIDO Group also cares about humanistic values reflected in community activities, helping to create spiritual values for society. For instance, KIDO has accompanied Ho Chi Minh City Sponsoring Association for Poor Patients to carry out many charity programmes such as sponsoring eye surgeries for cataract patients, gifting healthcare insurance cards for disadvantaged people, and sponsoring heart-surgery for natural cardiac disease children.

The group, the Fatherland Front Committee, and the campaign staff of “Funds for disadvantaged people” carried out actual activities for poor people in the city during 18 years. Pointedly, KIDO awarded sheltered accommodations to disadvantaged households and scholarships to disadvantaged students, among others.

KIDO retains prestigious Vietnam Value Award (source:cafef.vn)

This is the first time the Vietnam Value Programme has been implemented according to Decision No.30/2019/QD-TTg dated October 8, 2019 on promulgating regulations on building, managing, and implementing the Vietnam National Brand Programme.

Mr. Vu Ba Phu, General Director of Trade Promotion Department, Ministry of Industry and Trade, said that after 17 years of implementing the program of voting national brands of seven brands, we have witnessed the continuous growth of many domestic enterprises.

At the first selection in 2008, we saw only 30 selected companies with their products. By 2018, this had grown to 97, and this year we have registered 124 businesses and their brands.

However, the growth of the business community is not only in the number of enterprises participating, but also in exports, sales, contributions to the state budget, as well as their efforts in social responsibility. and job creation.

For example, the national brand recognized enterprise in 2018 achieved revenue of about 907 trillion VND (39.4 billion USD), export turnover reached 130 trillion VND (5.6 billion USD), contributing 85 trillion VND (3.7 billion USD) to the state budget and created 340,000 jobs.

Meanwhile, this year, those figures have increased to 975 trillion dong (42.4 billion USD) and 123 trillion dong (5.34 billion USD) by 2020, with the amount contributed to the bank. State books amounted to 179 trillion VND (8.5 billion USD) and 350,000 new jobs were created - all despite the pandemic.

Vu Ba Phu also said that, the Ministry of Industry and Trade has supported businesses in difficulty. After the first months of the health crisis, the domestic market was redefined.

Right from the beginning of the year, following the direction of the Government, the Ministry of Industry and Trade has worked with ministries, branches and localities to implement supply-demand activities across the country to remove difficulties for businesses in production. and distribution.

In addition, to support businesses with high quality brands, we have also been integrating selected brands into national promotions such as the Clean Food Program to vote Vietnamese products for local people.

The integration of such programs has helped grow the domestic market since the beginning of the year, despite the economic consequences of the pandemic. This shows that the communication, promotion and support efforts of the Ministry of Industry and Trade and its agencies so far have been effective.