Ton Dong A Corporation takes Vietnam Value Award

Ton Dong A Corporation has been honoured with the Vietnam Value Award 2020

Nguyen Thanh Trung, general director of Ton Dong A said that along with the pride from the award, honoured enterprises are reminded of their responsibility to do better and build Vietnamese brands for customers in both international and domestic markets.

During the past 22 years, the corporation has been striving to become the leader in coated steel products. It invested in modern and environmentally-friendly production lines to meet market trends.

Thanks to methodical investment and putting quality as its first priority, its products have acquired customers’ trust and have been competing successfully with the products of other brands.

During the past years, the corporation has been continuously expanding its manufacturing facility and business across the country, while simultaneously increasing exports. Its products now meet the requirements of even the most difficult customers.

The highlight of the corporation's investment plan for 2019-2025 is the construction of its third plant which will have a capacity of 300,000-500,000 tonnes per year. Ton Dong A believes that Vietnam's new free trade agreements namely the EU-Vietnam Free Trade Agreement and the Comprehensive and Progressive Agreement for Trans-Pacific Partnership will help it increase exports, especially to the US, Australia, and Japan.

It determines that its competitive advantage is offering coated steel products with high-quality, low-cost selling price, and the best services. In order to realise this target, the corporation invested in modern manufacturing lines and machinery imported from Japan, Europe, and South Korea.

In addition, it applied modern operating method meeting international standard and offers attractive after-sales services for 10-20 years.

Ton Dong A Corporation takes Vietnam Value Award (source: tondonga.com.vn)

2020, the first time the Vietnam Value Programme has been implemented according to Decision No.30/2019/QD-TTg dated October 8, 2019 on promulgating regulations on building, managing, and implementing the Vietnam National Brand Programme.

Mr. Vu Ba Phu, General Director of Trade Promotion Department, Ministry of Industry and Trade, said that after 17 years of implementing the program of voting national brands of seven brands, we have witnessed the continuous growth of many domestic enterprises.

By 2018, this had grown to 97, and this year we have registered 124 businesses and their brands.

However, the growth of the business community is not only in the number of enterprises participating, but also in exports, sales, contributions to the state budget, as well as their efforts in social responsibility. and job creation.

At the first selection in 2008, we saw only 30 selected companies with their products. By 2018, this had grown to 97, and this year we have registered 124 businesses and their brands.

However, the growth of the business community is not only in the number of enterprises participating, but also in exports, sales, contributions to the state budget, as well as their efforts in social responsibility. and job creation.

For example, the national brand recognized enterprise in 2018 achieved revenue of about 907 trillion VND (39.4 billion USD), export turnover reached 130 trillion VND (5.6 billion USD), contributing 85 trillion VND (3.7 billion USD) to the state budget and created 340,000 jobs.

Meanwhile, this year, those figures have increased to 975 trillion dong (42.4 billion USD) and 123 trillion dong (5.34 billion USD) by 2020, with the amount contributed to the bank. State books amounted to 179 trillion VND (8.5 billion USD) and 350,000 new jobs were created - all despite the pandemic.

Vu Ba Phu also said that, the Ministry of Industry and Trade has supported businesses in difficulty. After the first months of the health crisis, the domestic market was redefined.

Right from the beginning of the year, following the direction of the Government, the Ministry of Industry and Trade has worked with ministries, branches and localities to implement supply-demand activities across the country to remove difficulties for businesses in production. and distribution.

In addition, to support businesses with high quality brands, we have also been integrating selected brands into national promotions such as the Clean Food Program to vote Vietnamese products for local people.

The integration of such programs has helped grow the domestic market since the beginning of the year, despite the economic consequences of the pandemic. This shows that the communication, promotion and support efforts of the Ministry of Industry and Trade and its agencies so far have been effective.

The Ministry of Industry and Trade also published Circular No.33/2019/TT-BCT regulating the criteria system which, among others, states that the intellectual property of companies participating in the programme must be protected and that all registering enterprises must be the owner thereof.

Dr. Le Ngoc Lam, former deputy director general of the National Office of Intellectual Property under the Ministry of Science and Technology, said, this year, most of the registered enterprises had been aware of the importance of intellectual property rights (IPRs).

The programme requires businesses and their products to meet certain criteria concerning quality, innovation, and creativity. However, the appraisal process of participating enterprises shows that many of them have confused the programme with pure awards for their brands.

As companies register for the programme, they must make certain investments to achieve the requirements, which are meant to prove consistency with their development.

Saying so does not mean that enterprises can rely on their brands and that the quality of their products is guaranteed forever, which is the reason why the programme is run every two years, with some of its processes and criteria changing and adapting to recent developments.

Lam said, enterprises need to be aware of this, as branding and maintaining one’s brand names is a challenge.