Food-delivery app BAEMIN celebrates second anniversary in Vietnam

Various promotional activities are also organised to express the company’s gratitude to Vietnamese users under the theme “Give us your hand, stay together forever”.

With relentless innovation and operational improvement, BAEMIN has established itself as a leading food tech company in Vietnam to provide users with an affordable and seamless experience.

Founded with a vision to help everyone “Enjoy great food at the location of your choice”, BAEMIN made their debut in Vietnam in May 2019.

BAEMIN has been operating in Vietnam for around two years with remarkable success

In less than two years, Korea’s No.1 food delivery service quickly established a trusting relationship with local users by courtesy of strategic campaigns, creative initiatives, and undivided attention to the service quality.

BAEMIN is currently offering four services: food delivery, BAEMIN Mart (grocery delivery), BAEMIN Kitchen with exclusive Korean signature dishes, and BAEMIN Studio where users can find familiar yet creative and highly customised merchandise.

When it comes to customer satisfaction, BAEMIN has been ranked No.1 according to the latest research by Q&Me – a leading online research platform in Vietnam – in December 2020.

As of May 2021, BAEMIN is also the most popular app in the Food and Beverage category on Google Playstore and App Store.

Introduced to users in Can Tho city in Vietnam’s Mekong Delta region in May 2021, BAEMIN is currently available in six major cities, including Ho Chi Minh City, Hanoi, Bien Hoa, Danang, Vung Tau, and Can Tho. With the most diverse options for payment (up to seven ways of payment), BAEMIN allows users to be flexible and pick the most convenient method to pay for their order.

“We are more than excited to bring the best food experience to Vietnamese users. We understand that Vietnam has a diverse and unique food culture, and we would like to play a part in connecting every Vietnamese with high quality and popular restaurants,” said Kiwan Ihn – CEO of Woowa Brothers in Vietnam (the owner of BAEMIN app). “On the occasion of our second anniversary, we would like to extend huge thanks to our customers as well as our partners who have accompanied us over the past two challenging yet exciting years.”

Not only does BAEMIN care for its rider- and merchant-partners, community enhancement is also an area where BAEMIN is committed and making investment with events like “Bring Tet to the caregivers” and employee contributions to underprivileged and vulnerable groups.

With plans to expand to new cities, BAEMIN hopes to serve more users across Vietnam and acts as a bridge to connect the locals with affordable and high-quality restaurants in their areas, to help them enjoy great food at the location of their choice.

BAEMIN is operated by Woowa Brothers Vietnam, an affiliate of Woowa Brothers – Korea’s leading food delivery company which was established in 2010. Woowa Brothers Vietnam introduced the BAEMIN service in Vietnam in May 2019 and has established itself as a leading food technology company.

In 2021, Woowa Brothers is part of Delivery Hero – a global leading food delivery company operating in more than 50 countries across the globe, and 16 countries in Asia.