First Bose Store launched in Hanoi

First Bose Store launched in Hanoi

On April 6, 2019, at the Lotte Department Store, Bose – the industry-leading audio equipment company, has cooperated with Future Vision One Member Ltd. Company open their first ever Bose Store in Hanoi.

The Bose Store initiative is a close collaboration between Bose and selected resellers who have deep experience in technology products distribution. Bose Store is limited in quantity and carefully selected so as to fully satisfy the stringent requirements of the brand for location, area, merchandising and services to ensure the best experience for customers.

The first Bose Store in Hanoi is the result of the cooperation between Bose and Future Vision – a multidisciplinary business company which has long experience in the distribution of information and technology devices. This is the next Bose Store after the first one opened by Mai Nguyen in Saigon Centre, Ho Chi Minh City last August 2018.

Bose SleepBud product

SoundSport Free product

Bose Store Lotte Hanoi is located at 5^th floor of the Lotte Department Store – one of the crowded commercial centers in the capital. This site is strategic in order to meet the increasing demands of residents, especially audio lovers and Bose’s fans. This will give them a location to experience and purchase authentic high-quality audio equipment.

Bose Store focuses on strict merchandising guidelines and display products scientifically, complying with the standards for each region. On top of this, each individual staff are thoroughly trained and knowledgeable in the audio technology and offerings of Bose Store. This will ensure that customers are provided with the best service in consulting, sales and after-sales.

First Bose Store launched in Hanoi

Bose Store showcases the latest products and carries most of the household and personal audio products making it available to the Vietnam market. From noise canceling headphones – QuietComfort, to truly wireless sport earphones – SoundSport Free, or revolutionary noise-masking product for sleep – SleepBuds, in-home speakers – Soundbar, Home Speaker to portable speakers – SoundLink and many other specialised products that meets a variety of user demands.

Customers can easily find their favourite individual headphones for music, going up to home theater sound systems for the whole family to enjoy, as well as classic products and the latest and advanced technology devices. Furthermore, Bose Store will also be the first place to carry and offer new product lines to serve the residents of the capital.

Christian Rojas, Bose’s representative in Southeast Asia

Christian Rojas, Bose’s representative in Southeast Asia, shares at the opening event, "Through the business cooperation with Future Vision, Bose confirms its long-term development strategy in Vietnam, along with the mission to improve the sound experience through quality products with modern technology. This international-standard Bose Store opened in Hanoi is our second step in the plan to launch two more Bose stores in both Ho Chi Minh City and Hanoi this year. We hope Bose store will become a reliable and attractive address for customers in the shopping experience of high-quality audio devices."

Bose was founded in 1964 by Dr. Amar G. Bose, then a professor of electrical engineering at the Massachusetts Institute of Technology. The company is driven by its founding principles, investing in long-term research to develop new technologies with real customer benefits.

Bose innovations have spanned decades and industries, creating and transforming categories in audio and beyond. Bose products for the home, in the car, on the go and in public spaces have become iconic, changing the way people listen to music.