Fake goods may not give up the Prime Day 2019

July 16, 2019 | 13:00

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With Amazon Prime Day coming, US-based e-commerce platforms are coming under scrutiny for their performance in ensuring the authenticity of the products they sell – and they are not having a good showing.

fake goods may not give up the prime day 2019

Purchasing authenticated goods in Prime Day may see a low chance

Prime Day 2019 began from 2 PM, July 15 and will end at 1.59 PM, July 17. During these 48 hours, all kinds of goods on the platform will be discounted be a maximum of 50 per cent. Vietnamese customers can purchase goods on the occasion via Fado.vn – an intermediary of Amazon.

Similar to big sales like Black Friday and Alibaba's Single Day, Prime Day is also an opportunity for unauthenticated and fake goods as neither Amazon nor Alibaba have managed to ensure complete supervision over their platforms.

Several months ago, Alibaba seized $536.2 million worth of fake goods from vendors trading on its platform. Last year, the FBI purchased 47 goods on Amazon platform and discovered that 20 of them were unauthenticated. According to Gun New Daily, the US firm is trying to keep the data on fake good sellers and total amount of them. Therefore, there will be no correct statistics about its problem.

The newswire also quoted some experts as saying that more than 70 per cent of goods trading on the e-commerce platform are fake goods.

Since early this year, Amazon has equipped the firms running business on its platform with some technology features, which could detect and remove the advertisements on goods faking their brands. However, their ability of preventing fake goods is still questionable.

According to the US-based market research company Market Realist, global revenue of fake goods in 2017 reached $1.1 trillion and the number is forecast to increase by a half in 2018.

By Hoang Van

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