Carlsberg Vietnam appoints Andrew Khan as new managing director

Khan brings a wealth of experience and strategic insight to Carlsberg Vietnam. His five-year tenure with Carlsberg Group has been marked by impactful leadership, particularly in expanding premium brands across key markets.

As global vice president of Premium and Beyond Beer at Carlsberg Group in 2022, Khan successfully led the growth of premium brands like 1664 Blanc, Brooklyn, and Somersby, enhancing the group’s portfolio through strategic and successful product launches.

Before joining Carlsberg, Khan honed his expertise in premium brand management and market expansion during his tenure at Möet Hennessy across several Asian markets. Now, as managing director of Carlsberg Vietnam, he is set to enhance the company’s market position, nurture local talent, and develop a high-performance team dedicated to sustainable growth. His deep understanding of the Asian market and premium brands will be instrumental in maintaining Carlsberg Vietnam’s upward trajectory.

Vietnam is a key growth market in Carlsberg Group's Accelerate SAIL strategy. The group will continue to increase investments, focusing on key brands, geographies, and capabilities to build momentum and drive growth. Khan’s vision for Carlsberg Vietnam is clear; to drive business growth, enhance market presence, and deliver lasting value for consumers, customers, and stakeholders.

Despite recent challenges in Vietnam’s stagnating beer market, Carlsberg Vietnam has shown strength and resilience, with international premium brands like 1664 Blanc, Tuborg, Carlsberg, and Somersby performing strongly, while the local favourite, Huda, continues to thrive.

Beyond business performance, Khan is committed to fostering a growth-oriented culture at Carlsberg Vietnam, where innovation, ambition, and excellence are at the heart of daily operations. He aims to empower employees to reach their full potential, embrace diverse perspectives, and act with agility. This growth mindset will guide Carlsberg Vietnam towards its ambitious goals and reinforce its position as a meaningful player in the market.

With Khan at the helm, Carlsberg Vietnam is poised for a new chapter filled with growth and innovation that will shape the company’s future and strengthen its impact on the Vietnamese market and beyond.

"Vietnam is one of the key growth engines for Carlsberg Group globally and in Asia. It is an honour to be in this fast-growing market and sail alongside the passionate and dedicated team. I am very confident that Carlsberg Vietnam will continue to thrive, deliver sustainable growth, and provide exceptional products to our customers, as well as creating lasting value for the communities we proudly serve,” he said.

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