BTS | Gojek campaign launched in Vietnam

On October 10, Gojek launched a special collaboration with 21st-century pop icons BTS, in Vietnam. The partnership aims to excite local users with various promotions and special gifts from BTS | Gojek that will be available on the multi-purpose platform.

Gojek cooperation with BTS will create new experiences for customers

In Vietnam, the collaboration will involve Gojek’s food delivery services GoFood and ride-hailing services GoRide and GoCar. The campaign will be carried out in phases until the end of the year and is aimed at showcasing Gojek’s reliable services to audiences and creating a positive impact for merchants and driver partners. Vietnam is the third and final stop for the BTS | Gojek collaboration, following successful rollouts in Indonesia and Singapore.

A Gojek representative said, “BTS has become a global icon, impressing people worldwide with their talent and chart-topping hits. With their global influence, BTS spread messages of positivity and support through their songs. It’s this spirit that makes the partnership so special, as Gojek commits to creating a positive impact on the lives of our users, driver partners, and merchants. Moving forward, Gojek also hopes to continue exploring new ways to improve our products and services, making daily life easier for people in Vietnam.”

With the taglines: “Go everywhere, let’s book Gojek” for transport services (GoRide and GoCar) and “Love yourself, treat yourself” for food delivery (GoFood), the campaign is expected to create excitement among audiences and encourage them to experience on-demand convenience through the Gojek ecosystem.

In the TVC to launch the campaign, BTS members RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook speak fluent Vietnamese to order Gojek's services.

Gojek is seeking further development thanks to ties with BTS

During the rollout of the BTS | Gojek campaign, users in Vietnam can enjoy various promotions and discounts from Gojek. For example, they can get a discount of up to 50 per cent every day (one per user each day) if placing a GoFood order between Oct 1-31.

New GoFood users will be rewarded with a promotion package valued at VND300,000 ($13) when entering the code “NUP” for the first six food orders with Gojek for the month of October.

Users of Gojek’s transport services can enter “GOJEKDIHOC”, “GOJEKDICHOI” or “GOJEKDILAM” when commuting between home and school, home and office, and home and shopping malls, respectively, to enjoy 50 per cent off, capped at VND15,000 per trip.

Over the next few months, users in Vietnam will also have the opportunity to win exclusive BTS merchandise by completing a secret mission from Gojek. More details will be announced soon.

Gojek launches GoCar XL Protect 7-seater ride-hailing service To further honour its commitment to health and safety, Gojek Vietnam announced the launch of GoCar XL Protect, its new 7-seater ride-hailing service, in Ho Chi Minh City and Hanoi on May 4.

Gojek Vietnam leveraging tech to remove life’s frictions Mobile on-demand platform Gojek has been growing from strength to strength since its inception in Vietnam in 2018, proving its strong position as a growth partner for drivers and merchants.