An Thinh consolidating its market presence with top luxury ventures

The Legacy is an attractive luxury project in Thanh Xuan district of Hanoi

Along with strong financial capability, An Thinh Group is using that experience to make a mark with a slew of projects worth trillions of dong like The Legacy, Legacy Hill, Phu Cat City, and The Spring Town. By delivering top-notch quality and after-sales services, the group has proven itself as a dedicated and enthusiastic developer to partners, investors, and customers.

The Legacy, located in Hanoi’s Thanh Xuan district, is a symbol for new and different living environment for the capital’s elite. Meanwhile, Legacy Hill has become an eco-urban complex of leisure, wellness, and entertainment in the northern province of Hoa Binh, where dozens of large investors are looking to make investments.

Last month, Legacy Hill was awarded Best Commercial Landscape Architectural Design at the PropertyGuru Vietnam Property Awards 2020. An Thinh Group surpassed other nominees in many strict criteria such as work quality, landscape, design concept, superiority in using space, and the amenity system, as well as achievements in socioeconomic contribution.

Covering 60ha, Legacy Hill is considered a “green legacy” in Hoa Binh, with many works such as home villas, home-tel, resorts, and many other amenities.

Legacy Hill is one of the most outstanding eco-urban complexes for leisure, wellness, and entertainment in the northern province of Hoa Binh

As a professional property developer, An Thinh Group has developed its brand with honesty and respect as well as responsibility and discipline with its commitments, while making efforts to revive once-delayed projects and receive the attention of other players in the market, including local and foreign partners and investors.

This year the pandemic has affected all walks of life, and especially the economy. However, at the same time the crisis has forced businesses to make big changes by becoming more professional and creating valuable products to meet market demand.

Nguyen Thi Thanh Huong, chairman of An Thinh Group, told VIR that its primary target in the coming time is not to earn profits but to build a sustainable and long-standing brand for An Thinh Group. The brand will turn land sites into vibrant, civilised, and thriving areas for customers and future generations.

“We accept that projects in the pipeline may incur additional costs for living space items. However, in return, customers and residents will enjoy the green living environment in their apartments and villas,” Huong said. “This is crucial especially in the growing environmental pollution. By developing a sustainable living environment, the projects will receive more attention from customers.”

An Thinh Group will continue its efforts to gain an edge in the market through mergers and acquisitions (M&A) when the economy starts to recover while maintaining its controlled development strategy with flexible directions. At the same time, the group will professionally develop each quality project from brainstorming, planning, and designing to constructing, completing, and handing over units according to the proper process to ensure high quality.

In addition to maintaining production and business activities, An Thinh Group also adopts a modern and advanced management system. The corporate governance system is scientifically organised by assigning the right jobs to the right people and managing according to key objectives to reduce waste of resources. Transparency, professionalism, and careful preparation are what investors feel when working with the group.

According to Huong, An Thinh Group has pursued a different strategy compared with other developers, and has actively conducted real estate M&As for 10 years. With the intensive competition in the market and sophisticated demand of customers, many developers are taking advantage of the crisis to develop their businesses. However, they should not focus on speculation but to develop new property projects to improve the quality of urban development in Vietnam.

With this strategy, An Thinh Group has recently secured a new project via M&A. Covering an area of 123 hectares in Hanoi’s Thach That district,

An Thinh Group will develop the project into a living space complex that combines resorts in harmony with surrounding nature and quality living standards that will remain of the highest standard for many years to come.