Aeon Mall setting a high standard

The AMLB complex in Long Bien district, Hanoi is a state of the art shopping emporium

The first Japanese Aeon Mall established in the northern region of Vietnam, Japan’s Aeon Mall Long Bien (AMLB) in Hanoi recorded an impressive 10 million visitors in the first eight months of operation.

Leveraging its expertise as a specialist shopping mall developer, Aeon Mall is creating malls that are attractive to customers, and is elevating its value through close partnership with tenants.

Located in Long Bien district, about 5 km east of Hoan Kiem lake in central Hanoi, AMLB includes a trade centre, restaurants, an entertainment site, and sports complex. In response to residents’ changing and diversified lifestyles, Aeon Mall aims to fulfill multiple purposes by delivering the most advanced products, services, and information. The mission of AMLB is to become a focal point for the community where residents’ needs are met.

AMLB has four important areas that shape its shopping centres: shopping, entertainment, community, and ecology. Residents have easy access to a variety of goods, diverse food selections, amusement facilities such as a cinema complex, and public services including medical and banking services. AMLB is a convenient space where visitors from any age group can find something to enjoy and leave feeling satisfied.

Under the mall concept “Japanese heart, Vietnamese smile,” the first service AMLB provides is “heartfelt hospitality”. With friendly, enthusiastic, helpful staff, and Japanese-oriented hospitality, AMLB aims to satisfy all of its customers.

Chairman and general director of Aeon Mall Vietnam, Yuki Konishi shared with VIR that “Despite being in a slightly remote area, people come back to our mall and are satisfied with their experience because we supply good-quality products and excellent service, with Japanese management.”

AMLB launches promotional campaigns monthly to attract new members and boost sales, and to exchange culture between the two countries. Some popular events include member’s day promotions, summer night melody, and the snow-covered village.

Customers who visit AMLB will have a chance to indulge themselves in the unique Japanese furin wind chime music at the Dome Court Elevator. The design features a Japanese summer atmosphere with young bamboo mats and Asagao flowers. As the Japanese culture implies, furin wind chimes can chase away ghosts. They believe that luck will come to people who live in areas where they can hear the wind chime sound. Moreover, many people write their wishes on the little paper hung underneath the wind chimes so that each time it rings, their wishes would be sent to the Genies.

As a result, this month AMLB attracted famous singers at an event where customers have a chance to win attractive prizes such as a Panasonic refrigerator and a Samsung television.

Additionally, in accordance with the Aeon Group basic principle of “pursuing peace, respecting humanity and contributing to local communities, centered on our customers”, AMLB has created several meaningful social activities in Vietnam, namely, tree planting and the awarding of scholarships.

“Before the grand opening of every shopping mall, we co-operate with the local authorities to plant trees in an effort to to improve the local environment,” according to AMLB principles.