First Playboy Establishment lands in Hanoi

December 21, 2016 | 18:00
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Global Entertainment Operations Vietnam (GEO) and Playboy Enterprises, Inc. have announced the opening of Playboy Establishment, an epoch-making luxury entertainment establishment in the centre of Hoan Kiem district in Hanoi.

Playboy Establishment features a fine-dining restaurant, a cocktail and champagne bar and a private-access members’. The restaurant’s menu includes a full array of imported Atlantic seafood specialties, such as lobster, salmon, and fresh oyster. The restaurant will be a must-visit culinary attraction in Hanoi for local and regional patrons who crave a one-of-a-kind dining experience. The bar offers a hand-picked selection of some of the most limited edition champagnes, fine wines, and spirits.

Designed to offer the finest live entertainment, Playboy Establishment will host world-class artists and outstanding musicians. It will also be a preferred venue for a variety of corporate events and conferences to utilise its state-of-the-art entertainment facilities and audiovisual capabilities.

“We are pleased to introduce the Playboy brand’s heritage to Hanoi, Vietnam. The venue will cater the ultimate luxury dining and entertainment experience to our guests and members. I am delighted to see that this vision is now becoming a reality with our opening and we look forward to enriching Hanoi’s nightlife,” said Christopher Chronis, CEO of Global Entertainment Operations Vietnam.

The expansive venue will seat approximately 300 (public floor) and 100 (exclusive floor) patrons and is comprised of a dining, bar, lounge, wine, cigar, and live performance areas. The venue also features a flexible design that enables layout changes to accommodate various types of events, corporate meetings or seminars. Guests can pair their dining experience of a top quality menu with sophisticated settings and luxurious theatrical entertainment. The venue also offers a concierge service to ensure the privacy of VIP banquettes and areas exclusive to members only.

As part of Playboy Establishment’s role in the community, the food and beverage operation employs more than 100 local people for a wide variety of roles and responsibilities throughout the organization. Before entering service, all staff members undergo training to ensure the impeccable service associated with the Playboy brand.

“With our worldwide experiences in the hospitality industry, we aim to offer local talent quality job opportunities, on-the-job training, and the tools to succeed in the industry,” said Christopher. “We hope to give back to the community by participating in charitable initiatives in Hanoi and throughout the region.”

The venue will be open daily from 11 AM to late night, with live shows, late-night entertainment, and weekend specials. Playboy Establishment has events planned for Christmas and New Year’s Eve and are currently accepting bookings for December 23, 25, 30, 2016 and January 1, 2017.

The special event packages include a variety of food and beverage offerings, live entertainment, and a gift on entry. Festive Dinner & Show prices start from VND2.2 million++/pax/event, while Festive Party (from 10 PM to 2 AM) costs VND799,000++/pax/event. Especially PlayGroup (from 10 PM to 2 AM) costs VND6 million ($300), including 1 private table for a group of six and a complimentary bottle of champagne.

By By Duc Hanh

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