VG Corp rebrands from VGS Group and unveils new development strategy

January 31, 2024 | 10:33
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Vietnam's prominent golf conglomerate, Vietnam Golf Service (VGS) Group, has undertaken a strategic rebranding initiative, transforming into Vietnam Golf Corporation (VG Corp).

At the same time, the corporation has introduced its visionary development strategy and an innovative brand identity system. The company's leadership underscores a commitment to elevating the golfer community's experience as the central theme guiding VG Corp's endeavours over the coming time.

In terms of development strategy, VG Corp is dedicated to listening to and understanding the golfing community to develop products, services, and solutions that enhance the experience.

Specifically, it is transforming the vHandicap application into a super app with unique features. In addition to the current handicap scoring feature, it will provide an all-in-one experience for golfers.

Moreover, VG Corp will closely collaborate with the Vietnam Golf Association (VGA) to implement practical activities that involve deeper interaction with provincial golf associations and clubs, bringing tangible benefits to the Vietnamese golf community.

VG Corp officially rebrands from VGS Group and unveils new development strategy (PR)
Vo Duy Nghia, chairman of the Board of Directors and CEO of VG Corp

Furthermore, VG Corp aims to transform Golfnews into a specialised multimedia channel dedicated to golf, delivering diverse and valuable information to golf enthusiasts across Vietnam.

VG Events, an integral part of the VG Corp ecosystem, is tasked with organising tournaments within the VGA Tour professional system and the Vietnam Amateur Series.

The tagline Driving Golf Innovation encapsulates the company's dedication to continuous innovation, promising fresh and unique experiences for Vietnam's golf community.

VG Events stands out as the first entity in Vietnam to host two tournaments within the prestigious Asian Development Tour (ADT) in the same year, namely the Lexus Challenge 2024 and Nam A Bank Vietnam Master ADT 2024.

The VG Corp logo features a dominant image of a diamond created by the letters ‘V’ and ‘G’, symbolising Vietnam Golf. This diamond signifies uniqueness and sustainability over time, aligning with VG Corp's core values.

The tagline Driving Golf Innovation encapsulates the company's dedication to continuous innovation, promising fresh and unique experiences for Vietnam's golf community.

Vo Duy Nghia, chairman of the Board of Directors and CEO of VG Corp, expressed his passion for golf and in-depth understanding of the golfer community.

He stated that this stands at the heart of VG Corp's development strategy. The company is unwavering in its commitment to enhancing the quality of its products, services, and solutions, ensuring novel and distinctive experiences for golf enthusiasts nationwide.

VG Corp officially rebrands from VGS Group and unveils new development strategy (PR)

VG Corp has solidified a comprehensive collaboration with the Vietnam Golf Association (VGA), ensuring the continued provision of handicap scoring solutions through the vHandicap app.

Collaborations with the VGA extend to the organisation of various national-level tournaments. VG Corp has also announced sponsorship agreements with Nam A Bank for the Nam A Bank Vietnam Master ADT 2024 tournament and other tournaments organised by VG Corp and the VGA.

The company also joined forces with the Asian Development Tour (ADT) and The Bluffs Grand Ho Tram. Accordingly, VG Corp, together with the ADT, is to host both the Lexus Challenge 2024 and Nam A Bank Vietnam Master ADT 2024.

VG Corp officially rebrands from VGS Group and unveils new development strategy (PR)
VG Corp joins forces with the Asian Development Tour and The Bluffs Grand Ho Tram

VG Corp entered into a comprehensive partnership with Vietnam Television Cable (VTV Cab) to broadcast VG Corp and VGA tournaments live on VTV Cab's On Golf channel, providing enthralling matches for golf enthusiasts.

Established in 2016, VG Corp stands as a leading force in Vietnam's golf industry. With a commitment to innovation and creativity, VG Corp renders products, services, and specialised golf solutions to nearly 100,000 golfers across the nation.

The company envisions building a comprehensive and sustainable golf ecosystem for Vietnam's vibrant golf community.

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By Huyen Thuy

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