Tiger Beer uncages local street football talents with 3 Pitches for communities

Tiger Beer hands over one of the three new street football pithces to Long An

Tiger Beer, together with Moc Hoa district's Culture-Information and Broadcasting Centre, officiated its Tiger Street Football Pitch project for the community in Long An. This is one of the three community football pitches it has built in 2019 as part of its commitment to uncage local street football talent in Vietnam. Valued at VND1.2 billion ($) the football pitches are located in Long An, Hue, and Nam Dinh.

The locations for the football pitches were decided by fans through a series of public votes on Tiger Beer's Facebook page during the Tiger Street Football 2019 campaign. These three pitches have different specifications. The pitch in Long An is for 5 vs 5 matches (20x40m), while the one in Nam Dinh and Hue are for 7 vs 7 matches (30x50m). As Asia’s leading international premium beer, Tiger Beer is passionate about supporting raw talents and uncaging unexpected possibilities from all walks of life. Therefore, the brand recognises the growing passion for football among Vietnamese people and shares their enthusiasm.

Le Van Huong, Regional Sales Commercial manager of HEINEKEN VIETNAM, addressing the opening ceremony

From the Tiger Street Football 2019 campaign to sponsoring Nguyen Hue Pedestrian Street’s live football screening in Ho Chi Minh City for the World Cup 2022 Asian qualifying round and the 30th edition of the Southeast Asia (SEA) Games, the brand has shown a massive commitment to supporting football development in Vietnam. These community football pitches are the next step in extending support to the local street football community and to contribute back to society.

“We believe that in addition to the love that Vietnamese people have for football, there are also many talented football players around. Hence, this community project is our way of uncaging these talents and providing them with permanent platforms to nurture, hone, and showcase their skills. Each of us has a tiger within, we just need the opportunity to let them shine,” said Le Van Huong, Regional Sales Commercial manager of HEINEKEN Vietnam, on behalf of Tiger Beer.

At the ceremony, Lam Hoa Xung, Chairman of Moc Hoa People's Committee, shared, “Street football is a common starting point for many famous football players in the world. It is where they made their first kicks and dreamt of a professional career. So I am glad that the Tiger Street Football Pitch project is providing a valuable opportunity for our local talents to develop themselves in this regard.”

Since 1932, Tiger Beer has been Asia’s leading premium beer and one of the fastest-growing brands that is currently available in more than 50 markets across the globe.