TCP Group CEO visits Vietnam and reaffirms long-term commitment to the market

Saravoot Yoovidhya, CEO of TCP Group

Saravoot Yoovidhya, CEO of TCP Group, the owner of Thai energy drink brands Red Bull and Warrior, started his visit to Vietnam in Hanoi on November 23.

This year’s visit, coinciding with the fifth anniversary of TCP Vietnam, entails a schedule of elevated significance, including a media gathering with senior figures of the press, and a bilateral meeting with the Central Committee of Ho Chi Minh Communist Youth Union and the Central Vietnam Youth Federation.

As a global Thai enterprise with over six decades of experience at the forefront of the beverage and food industry, TCP Group’s priorities have always been to serve consumers’ needs with quality products while ensuring sustainable development.

With five factories in Asia, TCP Group employs 5,100 people across Thailand and other countries. Selling 3.3 billion product units in 2022, TCP group’s products are exported to 14 countries and through the collaboration with Austrian partner, Red Bull GmbH, the Red Bull brand is marketed and distributed over 170 countries around the globe.

“TCP Group is more than just a global Thai enterprise; we are a company driven by a passion to make a positive impact on the world,” said Yoovidhya.

To energise sustainability while fostering economic growth for the organisation, TCP Group announced the synergy of its various businesses into ‘TCP Group’ in 2017. Positioning itself as a leading Thai enterprise on the global stage, TCP announced its corporate purpose in 2022, “Energising a Better World for All."

The corporate purpose demonstrates the company's desire to create positive impacts in the world for everyone by providing them with the positive energy, confidence, and refreshment to overcome challenges, achieve goals, and make contributions to the environment and society. Meanwhile, the three key strategies, Fulfilling - Growing - Caring, are being uniformly implemented across markets.

Nguyen Thanh Huan, country director of TCP Vietnam

TCP in Vietnam

In line with TCP Group's purpose of “Energising a Better World for All” and the key strategies, Fulfilling – Growing - Caring, TCP Viet Nam has launched innovative products and implemented multiple initiatives to make a substantial impact on society and the environment of Vietnam.

Following the Extended Producer Responsibility (EPR) implementation in Vietnam, in partnership with the International Union for Conservation of Nature (IUCN) and VietCycle, TCP Vietnam has embarked on a pilot programme focusing on the collection and recycling of recyclable used packaging materials including aluminium, PET, and carton papers since 2022.

In 2023, the company continues its responsibility with strictl compliance to EPR regulations set by the government, while exploring more opportunities to contribute to environmental protection.

For instance, in collaboration with the Centre for Natural Resources and Environment Communication, TCP Vietnam also plans a small-scale afforestation project in the southern province of Ba Ria-Vung Tau by the end of the year.

TCP Vietnam’s dedication to local society is also evident in its series of youth-centric activities. Over the years, TCP Vietnam has successfully forged long-term, robust partnerships with esteemed organisations such as the Ho Chi Minh Communist Youth Union, the Central Vietnam Youth Federation, the Vietnam National Union of Students, and the Vietnam Young Physicians’ Association to co-host activities to energise Vietnamese youth.

"TCP Vietnam remains steadfast in upholding TCP Group's commitment under the three business pillars of Fulfilling, Growing, and Caring. We are dedicated to executing multiple initiatives that fuel our growth and amplify our efforts to make a substantial impact on Vietnamese society and the environment,” said Nguyen Thanh Huan, country director of TCP Vietnam.

Celebrating its 5^th anniversary in Vietnam this year, TCP’s leadership expressed their confidence in the market and is reiterating the firm's commitment to the sustainable development of the economy, society, and the environment.

“TCP’s long-term commitment to Vietnam will continuously be reinforced through innovative products and corporate social responsibility activities. We will continue to strengthen our existing partnership, scale up our sustainability initiatives, and do our utmost to contribute even more to Vietnam’s society,” Yoovidhya said.

Igniting the energy for sustainability at TCP Vietnam On a new path to energising a better world for all, and led by the key strategies of fulfilling, growing, and caring, TCP Vietnam is laying the foundation to reaffirm its sustainable brand value.

TCP Vietnam to sponsor national football teams in 2023 TCP Vietnam Co., Ltd. signed a sponsorship contract with the Vietnam Football Federation (VFF) on December 23 in Hanoi.

TCP sponsors Vietnam University Games On January 11, TCP Vietnam signed a cooperation agreement with the Vietnam Students' Association to sponsor the Vietnam University Games (VUG).

TCP Vietnam steadfast in aim to energise a better world TCP Vietnam, the owner of popular Thai energy drink brands Red Bull and Warrior, has led many initiatives to improve community health. Nguyen Thanh Huan, country director of TCP Vietnam, told VIR’s Thanh Van about the corporation’s efforts to energise a better world and energized Vietnamese people.