Suntory Group and MoET take action to preserve water resources

Suntory Group is committed to creating activities that enhance water-resource conservation and has been operating 'Mizuiku - I love clean water', an educational scheme to help raise awareness of water protection in Japan, since 2004. Vietnam was officially chosen by Suntory in 2015 to be the first country outside Japan to deploy the clean-water scheme.

The initiative reflects Suntory's sustainability development goals and commitment to support the community wherever they do business. The clean-water drive is a key part of the sixth goal, the preservation of water resources, of the seventeen sustainability development goals of the United Nations.

In its eight years of operation in Vietnam, the scheme has seen impressive accomplishments and left a long-term impact on the community of more than 2.6 million beneficiaries. Thanks to almost 4,000 teachers and volunteers nationwide, more than 140,000 pupils took part in over 3,700 'Mizuiku' classes, educating students about saving and conserving clean water resources.

Masaaki Fujiwara, chief sustainability officer for Suntory said, “We are delighted to see the positive benefits to the community in Vietnam. This is the motivation for us to extend the scheme to other countries worldwide. We were honoured when the programme was recognised on the occasion of the 50th anniversary of the establishment of diplomatic ties between Japan and Vietnam. So the initiative has not only a positive social effect, but also serves as a diplomatic bridge between our two nations."

Attending the event, Ngo Thi Minh, Deputy Minister of Education and Training said, "The Mizuiku drive highlights the Suntory Group's dedication to water-resource protection and sustainable development in Vietnam. We hope this will become a typical model for cooperation and continue to benefit the community and younger generations in numerous ways. ”

Accordingly, under the direction of the MoET, the initiative aims to broaden its scope gradually to be made part of the extracurricular curriculum of all primary schools countrywide, pending approval. It also hopes to increase the implementation of training courses for more than 5,000 teachers at 300 schools, and organise 6,000 classes for about 210,000 pupils in grades 3 and 6.

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Suntory makes sustainability commitments with Mizuiku project On December 2 in Hanoi, Suntory Group and Suntory PepsiCo Vietnam Beverage (Suntory PepsiCo) held a ceremony to summarise the eight-year journey of the “Mizuiku - I love clean water” programme in Vietnam. Shigeaki Kazama, executive officer and division deputy COO at Sustainability Management Division under Suntory Group, talked with VIR’s Thanh Dat about the steps the company is going to take toward its sustainable commitment.