SABECO to elevate Vietnam's beverage industry to global standards

This signifies a bold movement in SABECO’s journey towards sustainability through product innovation and technological mastery, contributing to the development of Vietnam’s beer industry and reaffirming the value of Vietnamese brands on the international stage.

SABECO wants to achieve technological mastery and elevate Vietnam's beverage industry. Photo: SABECO

Located at the Nguyen Chi Thanh Brewery, the birthplace of the Bia Saigon brand since 1875, the SRC is designed as a fully automated miniature brewery, equipped with complete production capabilities. This allows brewing experts to research and experiment with new recipes and processes before transferring them to the 26 breweries nationwide.

Lam Du An, deputy general director of SABECO in charge of Technology and Production, highlighted the rich experience of SABECO’s brew masters, passed down through generations. They have been trained at leading global institutions and deeply understand Vietnamese consumer preferences and market trends, yet they previously lacked the resources to unleash their creativity fully.

“The establishment of SRC will be the perfect place for them to create more new recipes with high process and efficiency, bringing consumers high-quality beverage products and thereby realising the dream of developing the Vietnamese beverage industry to world-class levels," An said.

The SRC represents a pivotal step in SABECO’s strategy to enhance production capabilities and deliver world-class beer products, expanding the brand’s presence in international markets.

SABECO to achieve technological mastery and elevate Vietnam's beverage industry to global standards. Photo: SABECO

“The launch of the SRC demonstrates SABECO’s commitment to continuous innovation and the application of advanced technologies to improve operational efficiency and competitiveness," Lester Tan, SABECO CEO, emphasised.

"We drive sustainable growth by optimising resource management, nurturing a highly skilled workforce, and delivering high-quality products. Through our achievements, SABECO is committed to generating positive value for the company, our shareholders, and partners across our value chain,” he added

Driven by a deep-seated passion for brewing excellence, generations of SABECO technicians and artisans have envisioned a future where Vietnamese beverages stand shoulder-to-shoulder with the world's finest. The idea for the SRC project arose from practical needs that continuous innovation is essential to meet the ever-evolving demands of a dynamic market and constantly changing consumer preferences.

SABECO has long recognised that a robust and dedicated R&D infrastructure is crucial for pushing the boundaries of brewing science through an in-depth beer research and development system to innovate technology, research new materials and processes, and improve and produce new beers that align with Vietnamese culinary culture and tastes.

To prepare for this ambitious undertaking, SABECO sent numerous technical staff members to participate in Brew master training courses in Germany – the heart of global brewing expertise – to enhance their knowledge and gain experience.

With the desire to fully master beer production technology and processes, including the most specialised and unique ones, the SABECO team collaborated with major domestic and international partners for nine months to build machinery and install the entire production line using the world's most advanced technology.

SABECO to achieve technological mastery and elevate Vietnam's beverage industry to global standards. Photo: SABECO

As the oldest brewer in Vietnam, with nearly 150 years of brewing history and nationally acclaimed brands Bia Saigon and 333, SABECO operates 26 breweries and 11 trading subsidiaries, supported by a distribution network of more than 200,000 retailers nationwide.

The brand portfolio includes some of the most cherished beer brands in Vietnam, namely Bia Lac Viet, Bia Saigon Chill, 333 Pilsner, Bia Saigon Special, Bia Saigon Export, Bia Saigon Lager, and Bia Saigon Gold. These brands’ outstanding quality has also gained recognition internationally with over 54 rewards from 2019.

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