PBSV opens new head office to boost long-term growth

The July 26 launch reflects PBSV’s long-term growth strategy and reaffirms the Public Bank Group’s continued commitment to Vietnam. The new facility is designed to enhance operational capacity and customer service as the bank strengthens its local presence in a fast-evolving financial landscape.

Located on the 12^th floor of Hong Ha Center Building at 25 Ly Thuong Kiet Street, in the heart of Hanoi’s financial and administrative centre, the new office embodies PBSV’s vision of operational excellence and client-centric innovation.

Designed to foster creativity and enhance productivity, the new facility also delivers a secure and seamless trading environment for both retail and institutional investors.

PBVN and PBSV high management, with Malaysian Ambassador to Vietnam Dato' Tan Yang Thai, at the grand opening of the new head office

The inauguration coincides with the 33^rd anniversary of Public Bank’s presence in Vietnam - an occasion that reinforces the group’s strong ties with the market.

The ribbon-cutting ceremony was attended by senior management representatives, along with representatives from the Embassy of Malaysia in Vietnam, further affirming the Group’s strategic focus on strengthening its financial services footprint in the region.

Coinciding with the move to the new premises, PBSV launched its next-generation trading platform, offering a suite of advanced features designed to meet the evolving demands of modern investors.

This initiative marks an important development in PBSV’s digital transformation journey and reinforces its strategic role within the Public Bank Group’s overall vision for securities services in Vietnam.

Public Bank Berhad, the parent company of PBSV, is Malaysia’s second-largest financial group listed on Bursa Malaysia.

With a well-established track record of 60 years in Malaysia, the group continues to expand its service offerings, further integrating its regional capabilities into the Vietnamese market.

Speaking at the event, CEO of Public Bank Vietnam Chee Keng Eng, said, "We have the utmost confidence in the long-term prospects of Vietnam’s stock market, driven by the rapid rise of individual investors and positive regulatory momentum towards a market upgrade. These developments highlight a vibrant and maturing financial ecosystem that presents compelling opportunities for both domestic and international investors."

"As part of the Public Bank Group, we remain fully committed to supporting PBSV in delivering value to clients and contributing meaningfully to the sustainable growth of Vietnam’s capital market," he added.

PBVN and PBSV on the grand opening day of the new head office

PBSV commenced a comprehensive restructuring initiative in July last year. In the 12 months since its implementation, the company has recorded encouraging results, including improved profitability and steady client base expansion, laying a strong foundation for sustainable growth.

Reinforcing the company’s forward-looking strategy, CEO of PBSV Nguyen Thi Bich Ha said, "With a strong commitment to sustainable development and service excellence, PBSV will continue to innovate and enhance our offerings to earn and maintain the trust of our clients and partners, just as they have trusted the Public Bank brand for more than three decades."

She further added that to help investors seize new opportunities from the anticipated upgrade of Vietnam’s stock market, PBSV will soon roll out a series of client-focused initiatives, including competitive trading fee structures and optimised margin lending interest rates.

In addition, with a strategic objective to elevate the profile of Vietnam’s capital market and attract foreign capital inflows, PBSV plans to collaborate with the Public Bank Group to organise investor promotion seminars in Malaysia. These events will proactively introduce investment opportunities in Vietnam to the international investor community.

Vietnam set to launch KRX trading system in May Vietnam’s stock exchange is expected to introduce the long-awaited KRX trading system in late April, a move seen as a key milestone in modernising market infrastructure and enhancing liquidity.

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