Novaland receives $20 million to develop Novaworld Mekong project

September 27, 2019 | 16:36
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Novaland Group has just received $20 million from Deutsche Investitions - Und Entwicklungsgesellscheft Mbh (DEG) - Reconstruction Bank to develop its Azerai Can Tho Resort on Au Island in Can Tho city.

This is a one of initiative project of NovaWorld Mekong leisure and tourism complexes that Novaland will develop in the Mekong Delta region. At the same time, DEG also signed a Memorandum of Understanding on the provision of travel quality standard consulting services for the NovaWorld brand.

novaland receives 20 million to develop novaworld mekong project
Novaland Group just received $20 million from Deutsche Investitions - Und Entwicklungsgesellscheft Mbh (DEG) - Reconstruction bank to develop its Azerai Can Tho Resort

Accordingly, experts from DEG will provide business support services to Novaland in training professional human resources, advising sustainable hotel management standard, efficiently exploiting natural resources, and developing its hotel chains toward ecological standards. All of these services will help the chain of NovaWorld complexes, such as NovaWorld Mekong, NovaWorld Phan Thiet, and NovaWorld Ho Tram, become favourite destinations for domestic and foreign tourists.

Bui Xuan Huy, general director of Novaland Group, said the company was looking forward to strengthening co-operation with professional consultants to develop NovaWorld Mekong in a more sustainable way, contributing to the development of local tourism and creating new jobs, keeping farmers at their fields and bringing high-level personnel to the Mekong Delta.

Dr Hubertus Pleister, head of Asia from DEG, was impressed by Novaland's sustainability vision, saying Can Tho has a unique and diverse biosystem that needs to be protected.

“The photovoltaic energy supply and the waste and water treatment systems are exemplary,” said Pleister.

novaland receives 20 million to develop novaworld mekong project
Azerai Can Tho Resort is a one of initiative projects of NovaWorld Mekong leisure and tourism complexes that Novaland Group will develop in the Mekong Delta region.

Previously, on July 7, 2017, DEG and two members of Nova Group – Anova Corporation and Novaland Group – signed a memorandum of understanding within the framework of the Vietnam-Germany Business Forum, a trade promotion activity on the sidelines of the G20 Summit in Berlin, Germany.

This is the beginning of a long-term co-operation between the two large corporations, aiming to improve the quality of life in Vietnam on the basis of sustainable development and compliance with international standards on corporate governance, social responsibility, and environmental protection.

In the Mekong Delta, Novaland and Military Bank have jointly contributed funds for the Boston Consulting Group (BCG) – a leading global consulting firm – to develop a tourism development strategy for the 13 provinces in the region to adapt to climate change in accordance with the prime minister’s Resolution No.120/NQ-CP.

Accordingly, by 2030, the Mekong Delta will be the top river destination in Asia, creating 300,000 new jobs.

Based on BCG's strategy, Novaland is planning and implementing the NovaWorld Mekong project in the centre of Can Tho city.

This is a large-scale synchronous project of international standards that will change the perception of tourism in the Mekong Delta, boosting tourism combined with agriculture and traditional activities, making the Mekong a tourism destination of the world.

Phase 1 of NovaWorld Mekong – the Azerai Can Tho Resort – has been completed and put into operation in June 2018.

By Bich Ngoc

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