Music streaming giant runs into Vietnam's age-old copyright issue

Spotify's paid subcription service unlocks unlimited high-quality and highly-personalised music

Within the first several days in Vietnam, the Sweden-headquartered streaming service giant Spotify encountered aggravating issues relating to copyright infringements.

Specifically, within the first 24 hours since the music application was launched on the Android and iOS platforms, numerous “how-to” articles on hacking and manipulating Spotify’s premium streaming service could be found in the first 10 Google and Bing searches.

These solutions offered a way for streaming “freeloaders” to gain free access to VIP streaming perks, including downloading high-quality tracks, advertisement-free streaming, and accessing top-notch recommended playlists without paying the subscription fee of VND59,000 ($2.58) per month to the service provider.

Hence, “freeloaders” could listen to copyrighted musical works without paying streaming fees to the original artists as well as encroaching on the benefits enjoyed by premium subscribers.

Recently, the world’s pre-eminent music streaming service provider Spotify entered Vietnam, promising to cater a brand new audio experience to Vietnamese audiophiles.

Spotify is highly appraised for its individually-tailored recommended playlists to the listener’s personal preference.

In the Vietnamese digital music market, Spotify could bump into rather vigorous competition with Apple Music, which previously made its entrance in July 2015.

Offering a ridiculously low subscription fee of $2.99 per month, beating other markets by a hefty market (subscription fees in the US and Singapore are $10 and $7.50 per month), Apple Music could pose quite a challenge to the newcomer Spotify in an “under-appreciated” streaming market like Vietnam’s.

However, Apple Music’s VIP streaming services were also hacked in Vietnam. Specifically, Vietnamese hackers disguised as “application developers” launched various applications which enabled end-users to gain free-of-charge access to Apple’s subscription stream services without conforming to the provider’s streaming regulations.