Masan Consumer shares sensory science insight at SPISE 2024

SPISE, which stands for Summer Programme in Sensory Evaluation, is an international symposium held in Vietnam. It brings together global experts in sensory science, consumer science, applied statistics, and machine learning.

The event allowed scientists, students, and businesses worldwide to interact with top scientists. This year's symposium aimed to promote digital transformation and consumer science within the fast-moving consumer goods (FMCG) industry.

Building on the success of previous editions, SPISE 2024 was held in Ho Chi Minh City from July 26 to 27. It attracted over 100 professors, scientists, and R&D teams from many countries, including the US, France, Japan, South Korea, and Singapore. There were also representatives from the University of Texas, Zensho Holding in Japan, Université Polytechnique Hauts-de-France, Institut Agro-Rennes Angers, and more.

Some Vietnamese food and FMCG companies, such as Masan Consumer, Vinamilk, Suntory, Vinasoy, etc., participated in the symposium. The event discussed the latest topics in developing product formulas, researching consumer behaviour, and applying machine learning to big data processing to meet the increasing and diverse needs of Vietnamese consumers and expand exports to international markets.

Le Thi Nga, deputy CEO and chief R&D officer of Masan Consumer, said, "Sensory science has been applied to our recently developed Consumer Innovative Center and Consumer-In-Love models (CIC & CIL). This new approach allows us to communicate directly and work closely with consumers using qualitative and quantitative methodologies." At Masan Consumer, sensory science application in the product development process greatly supports R&D in delivering winning products. Sensory science thus continues to be an essential tool for increasing innovation success rate.

Alongside the main symposium, SPISE 2024 featured workshops on sensory and consumer data analysis, new product development, and other relevant topics.

Huynh Ky Phuong Ha, vice president of Ho Chi Minh City University of Technology, emphasised the symposium's growth and impact since its inception in 2005. Ha said, "SPISE 2024 showcases the increasing importance of sensory evaluation and our commitment to fostering innovation and collaboration. The evolving product development landscape demands faster and more agile approaches, making sensory evaluation more critical than ever."

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