Larue Biere, one of HEINEKEN Vietnam's most popular beer brands, launched the "Larue Cup - Cup Sieu Phui" in a collaboration with the Vietnam Football Federation (VFF), the Vietnam Sports Administration and the departments of Culture and Sports of five provinces in the central and Central Highlands region.
First launched in Danang city in 2008, the Larue Cup has emerged as one of Vietnam's pioneering amateur football tournaments and evolved into a highly esteemed annual competition, cherished by hundreds of participants every year.
“Larue Cup - Cup Sieu Phu” 2023 will welcome over 300 teams from five provinces in the central and Central Highlands region: Danang, Quang Nam, Lam Dong, Dak Lak, and Gia Lai.
With a total prize of almost VND1 billion ($42,000), the tournament promises to bring about professional sportsmanship on an unprecedented scale.
Through this tournament, Larue Biere wants to accompany people to triumph over life's challenges with the "Break the barrier, hit the goal" spirit of the Larue Cup.
The tournament is an opportunity for Larue to create a lively occasion for people across the country. This remarkable football tournament exemplifies Larue's unwavering dedication to standing alongside consumers in every step of their journey. Whether it’s overcoming challenges, relishing joyful moments or celebrating triumphant achievements, Larue strives to live up to its reputation as the "cheerful beer brand," said Cao Vu Hong Nhung, marketing manager of Larue - HEINEKEN Vietnam.
Embracing the nationwide popularity of five-a-side games, with support from the VFF, Larue aims to foster the growth of such games in local communities as well as lay the groundwork for cultivating a regional distinctive sporting identity.
The "Larue Cup - Cup Sieu Phui" 2023 promises to bring an unforgettable vibrant, and veritable summer sports festival experience for players, fans and the local community. It is a celebration to welcome thousands of fans with exciting side activities and live music performances, featuring renowned singers and DJs throughout the tournament.
Accordingly, the Larue Cup 2023 journey will begin with three levels of competition to choose the best teams in each region. The tournament takes place in the central region (Danang and Quang Nam) from July 15 to September 15, and in the Central Highlands (Lam Dong, Dak Lak, and Gia Lai) from September 1 to October 30.
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