Laptop market anticipates rosy season ahead

On June 19, FPT Shop – the retail arm of the tech giant FPT Corporation – and Dell Technologies Vietnam inked a strategic cooperative agreement in preparation for the new school year, when the demand for laptops often reaches its peak.

The move aims to provide customers with more choices in terms of quality and price.

The laptop market eyes healthy growth in Q3 at the start of the new school year

Nguyen Viet Anh, deputy CEO of the FPT Shop chain, noted that they aim to provide nearly 200,000 laptops to pupils and students with lucrative incentives, including discounts, gifts, one-year warranties, and payment via interest-free instalments.

This major retailer has opened 150 outlets across Vietnam, buoyed by a wide assortment of laptops with exclusive offerings that cater to each customer group.

Nguyen The Kha, senior director of Mobility Groups at FPT Shop, revealed that the new school year is often the golden growth time for laptops thanks to the spike in the demand from fresh students.

“The revenue from computer products at the FPT Shop chain usually doubles in the third quarter every year,” said Kha.

Vu Van Truc, director of Retail and Distribution at Dell Technologies Vietnam, believes that the Vietnamese market still offers space for development. Therefore, Dell will focus on promoting the laptop gaming segment to meet the burgeoning market demands while also seeking new partners.

After two years of hot-paced development from 2020 to 2021 serving those working from home, the sales revenue of PC items saw a plunge from the second half of last year.

Figures from leading computer retailers show that in Q4 of last year, the market’s scale fell by a half on-year.

The purchasing continued to slide in Q1 of this year, with significant amounts of unsold stock despite attractive promotion programmes.

Digiworld Corporation admitted that the company’s laptop and tablet revenue fell to just $47.5 million in Q1 of this year, taking a 51 per cent dive on-year.

The declining revenue from the sale of PC items is attributable to the fact that purchase of such items peaked in Q4/2021 and Q1/2022, but the market then became saturated.

In addition, the turbulence in the macroeconomy has forced consumers to cut their spending, particularly on more pricey items.

A report on ICT wholesaling by Bao Viet Securities JSC shows that the sales revenue from laptops is expected to experience a 13 per cent drop, falling to around $67.7 million, and that of handsets is likely to be down 6.9 per cent to $4.75 billion in 2023 compared to the previous year.

However, the market demand is expected to fully reboot by 2024-2025.

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