International Organisation of La Francophonie to hold Benin event

March 20, 2025 | 10:32
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The International Organisation of La Francophonie is collaborating with the government of Benin to organise the sixth Francophone Economic Mission (MEF) from June 17-19 in Cotonou, Benin.

The event will provide Francophone businesses and investors looking to expand internationally with the opportunity to explore prospects in Benin and in the vast West African market.

The digital transformation sector, promoting software outsourcing for Enterprise Performance Management with the support of artificial intelligence, and implementation of electronic management solutions are promising fields in Benin
The digital transformation sector, software outsourcing with the support of AI, and the implementation of electronic management solutions are promising fields in Benin. Photo: OIF

Three sectors with high potential for cooperation within the Francophone community include the processing industries for agricultural products such as cotton and textiles, cashew nuts, corn, and organic palm oil. The development of local value chains such as meat, poultry, aquaculture, and fishing is also drawing attention, while cultural and creative industries such as cinema, fashion, tourism, and events utilise Benin's rich historical heritage.

Digital transformation, software outsourcing for enterprise performance management with the support of AI, and the implementation of electronic management solutions are also expected to attract investors.

At the event, Francophone businesses and investors will have the opportunity to connect with more than 200 local companies and around 100 partners from all Francophone regions in Africa, America, Asia, Europe, the Indian Ocean, and the Middle East. They will be given priority access to the local business and startup environment and receive valuable advice from experts specialising in international business development.

International Organisation of La Francophonie to hold Benin event
Photo: OIF

The mission will include tailored business-to-business meetings, high-level sectoral workshops, and company visits to maximise networking and investment opportunities.

Since 2022, the MEF has organised thousands of in-person and online meetings, resulting in dozens of business agreements with a cumulative estimated value of up to $16.3 million, creating significant leverage for the international expansion of Francophone enterprises.

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