Infobip and Zalo team up to elevate customer experience

The new service provided by Infobip and Zalo offers not only seamless communication experiences but also sizeable added business advantages for both enterprises and their customers.

Companies or businesses can utilise ZNS for a wide range of customer-centric, personalised messages and inquiries including booking confirmations, banking transaction alerts, online order status updates, and payment reminders, among others. They can meet both their business needs and regulatory requirements through connections to Infobip’s services using firewalled in-house servers, or API connections from existing systems and a direct web portal.

Millions of internet users in Vietnam are expected to benefit from Infobip-Zalo partnership through the fresh launching of Zalo Notification Service

Additionally, 68.17 million internet users in Vietnam can derive more flexibility and convenience from ZNS compared to traditional means of communication such as SMS, calls, or email.

Becoming Zalo’s business solution provider, Infobip seeks to amplify its outreach and obtain long-term partners in the Vietnamese market, realising the ambition of replacing conventional communication platforms which impede business growth in the digital age.

Infobip’s established expertise in omnichannel and connected customer experiences combines well with Zalo’s plans to accelerate its expansion by providing a reliable and efficient communication platform, outplaying the expectations of their own customers.

Pham Gia Dan, Business Development director of Infobip, said: “Establishing engaging, yet cost-effective communication with customers in the rapidly evolving digital landscape is decisive to businesses’ success. We believe ZNS enabled by Infobip’s platform would support enterprises to scale their communications, grow brand loyalty, and fuel engagement – all of which are vital in today’s business world.”

“Infobip is a trusted partner who, with their competencies in solving the complexity of consumer communications, will allow businesses to take advantage of the digital shift to leverage customer experiences,” said a Zalo Business representative.

Prior to Zalo, Infobip had partnerships with other major global communication channels such as Whatsapp and Viber.

A global cloud communications platform, Infobip enables businesses to build connected customer experiences across all stages of the customer journey at scale, with easy and contextualised interactions over customers’ preferred channels.

With over a decade of industry experience, Infobip has expanded to include 65+ offices on six continents, offering natively built technology with the capacity to reach over seven billion mobile devices and "things" in 190+ countries connected to over 800 telecom networks.

With 60 million monthly active users, Zalo is now the No.1 mobile messaging and calling application in Vietnam. First launched in 2012, Zalo has been a fast, stable, and private platform to connect people. On a daily basis, it helps transfer more than 1.4 billion messages through the app. There have been 155,178 companies operating their business on Zalo Official Account.