Vietnam’s smart devices market is growingly appealing to technology giants on the back of rapid digital transformation. Nguyen Duc Long, CEO of Homa Techs Vietnam, discussed with VIR’s Bich Thuy the company's new strategy to conquer customers.
|Nguyen Duc Long, CEO of Homa Techs Vietnam |
What do you think about potential of Vietnam’s smart devices market?
According to a number of surveys, Vietnam boasts huge growth potential in the smart devices market in the upcoming years. Vietnam has a young population, 60 per cent of whom use the internet and have access to technology, thus resulting in growing demand for all kinds of smart devices. They are also owners of smart homes.
At present, Vietnam’s smart home market is still in the early stages of development. The majority of smart devices are controlled by hands or context set. Automation goes beyond that.
The local smart home market still lacks connectivity among brands as most brands operate separately.
These factors prove that there is much room for the local smart device market to develop as demand for safe, convenient, and energy-saving life will grow.
Vietnam’s smart devices market has attracted a number of giant technology companies. Which segments will Homa Techs target to?
Vietnamese people now have more opportunities to access information via the internet. They have better knowledge about technology and enjoy their lives more. This makes the country more appealing to domestic and international technology giants.
For Homa Techs, we are focusing on the high-middle income segment. Our target is to provide unique features and solutions to small families in Vietnam and in Southeast Asia.
Homa Techs has an edge with its capabilities to research technologies and the application of all our products while keeping the ownership of technologies from hardware to software for each of our devices. We always create new applications via our special algorithms.
All of Homa Techs’ products hold prestigious global certificates such as CE, FCC, UL, G.hn, and RoHs in recognition of their high standards to supply to the international market. With the advantages, we believe in providing quality, safe, economical, and convenient products, as well as automation features to all people.
Technology disruption will continue soaring in 2020. What are Homa Techs’ plans for the year?
Technology will continue to develop not only in 2020 but also in the coming years. Under this trend, Homa Techs will continue to focus on R&D activities and innovations to develop our products to conquer customers.
In 2020, we aim to bring the Homa Techs brand closer to customers, introduce new products and features, as well as have many more showrooms to help improve customer experience.