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|The ceremony was organised as a hybrid event at DEEP C Industrial Zones Haiphong and online|
Attending the online event, Dr. Norman Goldberg, CEO of Tesa SE shared, ”The laying of this foundation stone is an important milestone for Tesa. The Asian adhesive tape market is experiencing very dynamic development, which we will take advantage of. The fact that Tesa is making an investment of around $61 million sets a strong signal from the shareholders for the future”.
Goldberg further expressed his appreciation for the team of Tesa team, the authorities of Haiphong city, and the German Ambassador to Vietnam, Dr. Guido Hildner, for their great support.
The project in the 7-hectare plant creates new production capacities for Asia, one of the fastest-growing markets. About 40 million meters of adhesive tape will be produced here every year. This move is part of the company's strategy to expand its local presence and shorten the routes to customers and suppliers. The construction work is expected to be completed in the first quarter of 2023, followed by initial commissioning and testing period. An official production launch is targeted for the first quarter of 2024.
Tesa currently operates 14 production sites worldwide, including large plants in Germany, Italy, the US, and China. From the plant in China, Tesa supplies high-tech tapes for electronic devices, for example, to bond components and displays in mobile phones and tablets.
"Access to markets, coupled with fast and flexible delivery to customers and the development of local raw materials, are important factors in international competition," explained Stefan Schmidt, Head of Tesa Supply Chain and Operation, responsible for logistics and production at Tesa worldwide. "All these requirements are fulfilled by the additional capacities created on-site".
Meanwhile, major Tesa customers are settling in Vietnam, including those from the electronics and automotive industries. Already in the first quarter of 2020, the country managed to increase economic growth by 3.8 per cent, and in 2022, the company expects around 6.5 per cent of growth.
General Director of DEEP C Industrial Zones, Bruno Jaspaert, confirmed a shift in foreign direct investment (FDI) to high-tech industries.
"We have been witnessing a tech-driven trend as the FDI flows into DEEP C are shifting to electronics and automotives, giving rise to the growth of the electronics and automotive manufacturing cluster. We believe the presence of a global manufacturer like Tesa will reinforce the supporting industries within DEEP C and the northern region of Vietnam".
As a multinational company, Tesa develops innovative adhesive tapes and self-adhesive system solutions for various industries, commercial customers, and end-consumers. The age of technical adhesive tapes began 125 years ago. Currently, there are already more than 7,000 adhesive solutions from Tesa that help improve the work, products, and lives of its customers.
Around three-quarters of the Tesa Group's sales are generated by applications for industries. Together with its international clients, Tesa develops innovations that are customised at the product and process levels.
More than 130 tesa tapes may be installed in an electric car and over 70 in a smartphone. In the printing and construction industries, Tesa is penetrating new segments and countries with its special adhesive tapes. The company generates almost one-quarter of its sales with products for end-consumers and professional craftsmen.
Tesa is one of the world's leading manufacturers of adhesive solutions. Since 2001, Tesa SE is an independent affiliate of Beiersdorf AG, with around 4,800 employees today.