Gojek launches new campaign to support digitalisation for micro-entrepreneurs

Through this initiative, tens of thousands of micro-merchants in Vietnam will gain access to an online repository of digital and financial tools, which will help them to successfully set up and run a small food business online.

Gojek will also partner with the Vietnam Women’s Union in Ho Chi Minh City to empower and upskill female entrepreneurs to leverage e-commerce to access new income-earning opportunities and help reduce barriers to socioeconomic growth.

Gojek will partner with the Vietnam Women’s Union in Ho Chi Minh City to empower female entrepreneurs through education and access to online business opportunities

With an extensive portal of resources, Small Shops Weather Big Storms aims to provide micro-merchants with the tools to build stronger, more resilient, and digitally-enabled businesses, helping them to keep up with market trends and changing consumer needs.

From target audience identification and stock and pricing strategy to managing inventory, marketing, packaging, delivery, and more, the portal is a one-stop shop for food merchants.

In addition, users can also access and be inspired by the success stories of dozens of Vietnamese micro-entrepreneurs who have built successful businesses from their own kitchens simply by going digital.

Through the partnership with the Vietnam Women’s Union in Ho Chi Minh City, Gojek will provide entrepreneurial skills training to 200 female micro-merchants, focusing on financial planning, business management, and how to manage an online store.

Following the completion of the training series, entrepreneurs will have the option to start their own food business on GoFood (Gojek’s online food delivery platform), providing them with access to the millions of consumers transacting there.

Gojek will continue to support these merchants, helping to accelerate their online business journey through personalised onboarding assistance, exclusive marketing campaigns, and favourable incentives.

Country general manager for Gojek Vietnam Duc Phung said, “Ongoing economic uncertainty has created significant challenges for micro-merchants. As such, it is vital for traditional micro, small, and medium-sized enterprises (MSMEs) to transform into digital businesses in line with changes in consumer behaviour and purchasing patterns."

"At Gojek, we believe that driving digital transformation requires tech support coupled with education and upskilling. Through this initiative, we hope to empower micro-entrepreneurs, especially female-owned businesses, to leverage and benefit from access to the digital economy, ultimately resulting in increased income-earning opportunities. This is aligned with our commitment to support MSMEs with comprehensive tools, solutions, and accessibility to grow their business sustainably,” added Phung.

Hoa Tran, member of the Executive Committee of the Vietnam Women’s Union and vice chairwoman of the Ho Chi Minh City Women’s Union stated, “Female-owned MSMEs play an important role in household incomes in Vietnam but many face barriers to digital transformation. We greatly appreciate Gojek’s efforts to support these micro-entrepreneurs to successfully and sustainably migrate online, aligned with our own mission to promote and enhance individuals’ capabilities in the digital era. We hope this cooperation with Gojek will lay the foundations for future projects that will continue to create a positive impact in our communities.”

Small Shops Weather Big Storms is an extension of Gojek Vietnam’s So No One is Left Behind campaign series, previously run in 2020 and 2021. The campaign series saw Gojek educate and mentor nearly one hundred merchants, helping them set up and grow an online food business from scratch on the GoFood platform.

As with So No One is Left Behind, CafeTek HTV will be the campaign media partner for Small Shops Weather Big Storms and Xiaomi will be providing support in the form of smartphone photo-taking skills training for participants.

MSMEs underpin the Vietnamese economy, accounting for 98 per cent of total businesses and contributing 45 per cent of the national GDP. It is also reported that 90 per cent of MSMEs have been impacted by the pandemic and are in need of support. With Vietnam's digital economy expected to reach $220 billion in gross merchandise value by 2030, digitalisation is essential for their recovery.

Phung concluded, “Supporting MSMEs is core to what we do. In Vietnam, Gojek has helped tens of thousands of merchants, 90 per cent of which are MSMEs, to develop and grow their businesses online by connecting them to millions of users via the Gojek app. We hope that our efforts to support MSMEs through this campaign will help them to build more resilient businesses and, in turn, contribute to the resilience of our economy.”

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