CFL Flooring plans to hit the ground running with new factory in northern Vietnam

This expansion represents a significant step in CFL’s strategy to maintain its position as the reference for diversified supply, with its Adairsville (Georgia, the United States), China, and Vietnam factories serving as its main pillars.

“Spanning nearly seven hectares, this state-of-the-art facility, will drastically increase our capacity to meet the growing demand for our innovative flooring products,” said Thomas Baert, president and co-founder of CFL. “This expansion is not just a growth in size but a strategic move to benefit our partners with first-to-market innovative flooring solutions, reinforcing CFL’s leadership in the industry.”

“Furthermore, in line with our commitment to sustainability and net zero, we are working with the industrial zone in Haiphong on introducing alternative energy sources to reduce our carbon footprint from manufacturing,” Baert added.

The company will continue manufacturing its best-selling Atroguard waterproof laminate, Firmfit Eco-Composite Flooring, and its stone plastic composite (SPC) and wood polymer composite products out of its current facilities in Vietnam. Nevertheless, the growing demand has necessitated increased capacity for more complex offerings, such as the patented Novocore Q acoustic SPC, made-to-last anti-scratch SPC, and pre-grouted tile solutions. This new facility is set to enhance CFL's production capabilities and establish itself as a new hub for innovation.

Tom Van Poyer, CEO of CFL, emphasised the need for diversification in light of current market dynamics. “The global landscape is fraught with uncertainties, from geopolitical tensions to economic fluctuations. Our strategic expansion in Vietnam is a proactive step towards ensuring we offer diversified, adaptable solutions to our partners and stay ahead of market trends.”

Strategically located close to the port of Haiphong, the new factory offers significant logistical advantages, facilitating faster and more efficient global distribution.

CFL Flooring is the largest manufacturer of SPC and other hybrid flooring products worldwide. The company employs over 3,500 associates around the world, including in the United States, China, Europe, and Vietnam.

SPC flooring ensuring source of raw materials in Vietnam Vietnam offers an alternative to China in the form of stone-polymer composite flooring, which is supported by domestic supply capacity and imported materials from high-standard markets.

Flooring producers tackle shifts within global market Despite the recovery of the American construction market, Vietnam’s top stone plastic composite flooring manufacturers are facing barriers to export due to wider global issues.

The core aspects of R&D for Vietnam’s flooring industry By investing in the production of new material lines, core rigid vinyl flooring manufacturers can achieve their profit objectives. However, only a limited number of companies can effectively narrow the gap by augmenting their investment in research.