CEO of ride-hailing service Be resigns

December 26, 2019 | 17:18
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Tran Thanh Hai, CEO of the ride-hailing service Be, has stepped down after two years at the head of the service, which he joined in the beginning days.
ceo of ride hailing service be resigns
CEO Tran Thanh Hai of Be resigned for personal reasons

Nguyen Hoang Phuong, managing director, will be assigned as the acting general director of Be Group to replace Hai from December 24. Both Nguyen Hoang Phuong and Tran Thanh Hai are co-founders of Be Group.

According to information published by Be Group, Hai's withdrawal is due to private reasons, however, he will remain an advisor for the Board of Directors.

Be affirmed that the change of senior personnel will not impact the operations of the group. The BoD also committed to maintaining the existing growth momentum.

Under the management of Hai and the BoD, Be reported positive growth a year after launch. Notably, according to a report by ABI Research, Be ranks second in the ride-hailing service market of Vietnam.

In December 2018, Be Group Corporation officially launched its new ride-hailing platform and the beBike and beCar services. It expected to become a big player like Grab or Go Viet with a comprehensive super app. At present, it offers five services, including beBike, beCar, beFinancial, beExpress, and beDelivery.

The company set an ambitious target of partnering with 10,000 drivers by the end of 2018 and says it had plans to register 100,000 drivers into its platform in 2019. However, as of December this year, this startup had 60,000 driver partners and received 350,000 bookings each day.

Regarding the larger market, Vietnam’s ride-hailing market is dominated by Grab, following Be Group, Fastgo – a Vietnamese firm – and Go Viet, a subsidiary of Indonesia’s Gojek.

Most recently, Gojek has confirmed that it will stop five out of seven services on its separate lifestyle division and app, GoLife, due to stagnant performance.

By Ha Vy

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