Carlsberg Vietnam pledges long-term commitment to the central region

The November trip was a chance for Carlsberg Vietnam management to meet with provincial leaders and reaffirm the brewing giant's support for the region through sustainable development and community-focused initiatives.

The central region holds a special significance for Carlsberg Vietnam as it is the birthplace of Huda beer, a brand that has become deeply connected to the local people and their identity for more than 30 years. Huda has become synonymous with the region, representing local pride and a sense of community, brand recognition that Carlsberg Vietnam cherishes.

Carlsberg Vietnam’s representatives meeting with leaders from Thua Thien - Hue and Quang Tri province

The visit served to deepen the relationship between Carlsberg and the central region, and was evidence of the company’s long-term vision for sustainable development there. Meeting with provincial leaders, Khan, who moved to Vietnam after several years working at Carlsberg’s headquarters in Copenhagen, expressed his profound gratitude for their ongoing support and emphasised Carlsberg Vietnam’s dedication to creating lasting value for the communities it serves.

"Carlsberg Vietnam is more than just a business, we are an integral part of the communities we serve," he said during a meeting with the leadership of Thua Thien Hue province. "Our mission goes beyond producing high-quality beer and providing an outstanding consumer experience. We are committed to creating lasting value that supports the region’s long-term growth and prosperity."

Carlsberg Vietnam’s commitment to the central region extends far beyond its brewing operations. The company’s Corporate Social Responsibility (CSR) initiatives reflect its dedication to the region’s welfare and growth. From providing a fresh drinking water scheme to bringing joy to underprivileged families during Lunar New Year celebrations, Carlsberg Vietnam is working to address community issues. These initiatives aren’t just charity, they’re investments in the community’s wellbeing, and a testament to Carlsberg’s broader mission of creating lasting social value wherever it operates.

The company is also committed to environmental sustainability, with efforts such as preserving the central region’s beautiful coastline. The company has supported various beach clean-up initiatives, contributing to the region’s natural beauty while encouraging responsible tourism.

Beyond these meaningful CSR programmes, Carlsberg Vietnam, along with the Huda brand, has become an integral part of the cultural landscape of central Vietnam. The company supports a wide range of cultural and sporting events, recognising their importance in enriching the spiritual lives of the people and fostering a sense of unity and pride. From music festivals to local sporting competitions, Carlsberg Vietnam’s presence is felt throughout the region, demonstrating its commitment to being a true partner in the social and cultural development of central Vietnam.

Carlsberg Vietnam representatives in a discussion with the leaders of Quang Binh and Nghe An province

"We believe in celebrating the vibrant cultural heritage of central Vietnam and empowering its communities to thrive. We are dedicated to not only preserving their rich traditions, but also fostering a sense of community and creating opportunities for growth and prosperity," added Khan.

The company’s vision for the future is not just about business growth but about fostering sustainable development, long-term partnerships, and a deeper connection with the local communities.

As Carlsberg Vietnam continues to grow and evolve, its dedication to the central region remains unchanged. With continued investment, the company is poised to drive positive change in the region. Carlsberg Vietnam’s journey is not just about brewing beer; it’s about progress through nurturing sustainable growth and empowering communities in ways that go far beyond business.

The provincial leaders also expressed their appreciation for Carlsberg Vietnam’s ongoing contributions to the region’s development. There is great confidence that the central region will continue to progress both economically and socially with the support of the company.

The journey ahead for Carlsberg Vietnam is one of shared growth, a journey that will continue to build on its legacy of trust, commitment, and partnership with the people of central Vietnam.

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