Bia Saigon officially becomes diamond sponsor of SEA Games 31

December 03, 2021 | 15:27

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Bia Saigon the leading brand of Saigon Beer-Alcohol-Beverage Corporation (SABECO) has officially become the diamond sponsor for the 31st rendition of SEA Games to be held in Vietnam, after signing sponsorship agreements on December 3.

Bia Saigon officially becomes diamond sponsor of SEA Games 31

Main sponsor announcement ceremony of SEA Games 31

“As the leading homegrown brand for many decades, Bia Saigon always takes pride in supporting and promoting the spirit of the country’s sports both at the national and international levels. We are proud to continue our commitment to accompany and support 'sVietnam participation in SEA Games, and with SEA Games 31 being held in Vietnam, we want to cheer on as our fellow athletes achieve great successes, bringing glory and recognition to the country,” said Bennett Neo, general director of SABECO.

“We take pride in being able to join forces with the Department of Physical Training and Sports and the SEA Games Organizing Committee in supporting the 31st SEA Games in Vietnam,” he added.

As a diamond sponsor, Bia Saigon will accompany and support Vietnam's national sporting teams at the event, in addition to a series of activities within the event’s framework. Bia Saigon was also the official sponsor of the national athletes at SEA Games 30 in the Philippines. In addition to being a sponsor, Bia Saigon has also offered cash rewards to Gold medal winners (both individuals and teams) to motivate athletes to make the country proud.

In addition to SEA Games 31, Bia Saigon is the exclusive sponsor of the national football teams of Vietnam. This covers all domestic and international activities of the men’s national football team, women’s national football team, and men’s U22/23/Olympic teams in June 2021 to June 2022. Bia Saigon is no stranger in the country’s sport and culture where it has also sponsored Tien Phong National Marathon in 2020, and other international sporting activities, including AFF Suzuki Cup 2018. Bia Saigon is also the first Vietnamese company to accompany the Premier League, when the Bia Saigon brand became the official sleeve sponsor for Leicester City football club in 2018.

The relentless support from SABECO for sporting activities demonstrates the company’s commitment to sustainable development and its corporate values of solidarity, determination, and unrelenting efforts the achieve success and make Vietnam proud.

With more than 145 years of history in beer making, SABECO has established itself as one of Vietnam’s leading companies. SABECO comprises 26 beer manufacturing plants, 10 trading subsidiary companies, and hundreds of thousands of distributors, including retailers, nationwide. SABECO takes pride in providing some of the most beloved beer brands in Vietnam, including Bia 333, Bia Saigon Special, Bia Saigon Export, Bia Saigon Lager, Bia Saigon Chill, Bia Lac Viet, Bia Saigon Gold.

With a joint commitment to business investment and sustainable development, SABECO always strives to create positive changes that will improve the position of Vietnamese brands, and at the same time promote positive development for the community and for Vietnam. Accordingly, its sustainable development strategy focuses on four pillars – consumption, conservation, country, and culture.

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