BAEMIN Vietnam named in top 5 e-commerce market leaders in 2022

Vietnam E-commerce White Book 2022 is a publication developed by the Vietnam E-commerce and Digital Economy Agency under the Ministry of Industry and Trade with the purpose of providing a comprehensive outlook on e-commerce applications in the context of the global e-commerce landscape in 2022.

The content of the White Book is formed from the results of a survey of nearly 5,000 consumers and about 10,000 businesses, along with aggregate data from prestigious organisations worldwide.

The Vietnam E-commerce White Book 2022 has highlighted 10 leading companies providing e-commerce services in the market. These businesses are reported to account for 95 per cent of the revenue share of websites and apps providing e-commerce services. BAEMIN Vietnam is the youngest business on the list.

Entering the Vietnamese market in May 2019, BAEMIN has constantly evolved its products and expanded its services to improve and optimise its user and partner experience.

In 2020 and 2021, BAEMIN was ranked first in terms of customer satisfaction – according to a market survey conducted by Q&Me. In addition, BAEMIN is also the leading food delivery application in Vietnam in terms of geographical coverage, providing services across 21 provinces.

Within just a short period of time, the delivery application that conquered South Korea has quickly won the hearts of Vietnamese users through its unique strategies, creative promotional campaigns, and utmost care for service quality.

In hope of inspiring a positive and modern lifestyle, BAEMIN has introduced its own distinctive brand identity including unique images, colours, and fonts, as well as interactive and engaging activities that easily resonate with users.

Besides investing in the development of features that make the users’ experience with food delivery easy and convenient, BAEMIN concentrates on creating a storehouse of rich and diverse food content as well as in-app engagement activities.

One of the latest products in the creative content series that BAEMIN recently launched is Ban An Magazine (Dining Table). This not only helps users to order meals that suit their needs, but it also enables them to discover exceptional restaurants, to better understand the background of distinctive dishes, and get food recommendations depending on their mood, the weather, or special occasions.

A few publications include the food collection Cuoi thang, an gi ngoai my goi (a compilation of great restaurants at affordable prices), Mon lanh cho ngay nong (a list of dishes that help ease the heat of summer days), and Dap hop: Banh canh co bao nhieu loai?, which reveals various types of banh canh (rice noodles) and explains their origins alongside other interesting eating trends.

BAEMIN Vietnam was named among the top 5 e-commerce market leaders in 2022

Furthermore, in-app engagement activities are also one of the initiatives that BAEMIN implements monthly, with the purpose of attracting and retaining users. These activities are designed as an event corner that includes mini-games with varying themes based on each month’s highlights.

With these innovative and unique ways of interaction, the number of users participating in the events has steadily increased over time. Some of the most well-received events that BAEMIN has implemented are: Giat co hon (an activity that welcomes users to join the app and snatch some discount codes), Be Mua (an activity that helps users create some personalised stories and express their moods and feelings during rainy days), or most recently, Di tim Meo Map (an activity that calls for users to find the Fat Cat in a picture on the occasion of the Mid-Autumn Festival).

In addition to concentrating on product development and operations optimisation, BAEMIN strives to become a sustainable and socially responsible business. From the beginning of its operations in Vietnam to date, BAEMIN has consistently incorporated the idea of sustainability into both its overall strategy and all of its business endeavours.

Simultaneously, the app has also been involved in environmental protection and the health and well-being of its employees and stakeholders.

As the latest gesture to show appreciation for its rider partners' hard work and commitment, BAEMIN has just rolled out the rider tip function, enabling riders to earn more. BAEMIN users can now recognise its riders' great service and show their thanks by tipping them through the BAEMIN app after they've completed their delivery.

BAEMIN also engaged its leadership with rider partners’ families on important occasions such as the recent Mid-Autumn festival.

In September, BAEMIN collaborated with a number of socio-political and non-governmental organisations to launch the Trang tron đon niem vui campaign. By launching this during the Mid-Autumn Festival 2022, BAEMIN extended its appreciation towards its child and student users whilst lending a helping hand to vulnerable members of society.

BAEMIN appreciates customers during third anniversary Launched in May 2019, BAEMIN is now the leading food application in geographical coverage, with services available in 21 cities across Vietnam. In celebration of its third birthday, BAEMIN has introduced the Thank You campaign to extend heartfelt gratitude to its customers and partners.

BAEMIN extends green journey in Vietnam Plastic waste is a growing menace that urges relevant businesses to act and work together in the ultimate hope of thriving sustainably. At the talk show Plastic Reduction Initiatives in Retail & Services hosted by VIR on June 22, Jinwoo Song, CEO of BAEMIN Vietnam unveiled some insights into the overall environmental impacts caused by the food delivery industry as well as highlighted BAEMIN’s initiatives to promote eco-friendly practices across its ecosystem.

BAEMIN leads sustainable lifestyle through clothes exchange day As an application striving to empower people to lead positive and sustainable lifestyles, BAEMIN has collaborated with secondhand fashion app Piktina to organise the clothes exchange day Dare 2 Rewear on August 9.