BAEMIN appreciates customers during third anniversary

May 23, 2022 | 16:16
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Launched in May 2019, BAEMIN is now the leading food application in geographical coverage, with services available in 21 cities across Vietnam. In celebration of its third birthday, BAEMIN has introduced the Thank You campaign to extend heartfelt gratitude to its customers and partners.
BAEMIN appreciates customers during third anniversary
BAEMIN appreciates customers on the occasion of its third anniversary

Since its inception, customer experience has always lied at the heart of whatever BAEMIN does. On its third birthday, BAEMIN has introduced new features that bring more value to users, such as the multi-tier promotion feature – allowing users to input four different types of promotional codes to enjoy the meals.

Lucky users in big cities also earn the chance to be gifted a set of BAEMIN presents such as Ke vai sat canh tote bags and Kich ban cuoc đoi notebooks when ordering on the app from May 17 to 31.

In hope of extending the appreciation to customers in the sincerest way on this special occasion, BAEMIN also simultaneously refreshed the content of all of its communication touchpoints with personalised thank you messages shared and handwritten by the colleagues working at BAEMIN.

“Thank you for spending a few seconds watching BAEMIN ads every time you stop at a red light over the last three years” or “Thank you for always saying our BAEMIN riders are handsome so we can be really proud” are just a few examples out of many messages that BAEMIN updated on all outdoor billboards, social media, and elevator screens to pass to the users.

In addition, rider-partners and merchant-partners are key stakeholders of BAEMIN’s ecosystem to provide an optimal user experience. Besides investing in training initiatives to help partners upskill, BAEMIN also introduces and organises activities to enrich the mental life of its partners.

Also on this occasion, BAEMIN implemented a series of special birthday activities to thank the partners who have accompanied BAEMIN over the past time.

Rider-partners now have the opportunity to participate in interactive virtual events such as Xe gan bo and XeTri thuc to share memorable stories on their journey with BAEMIN. And active merchant-partners will receive surprise gifts and invitations to the virtual celebration with many attractive gifts and exciting agenda.

BAEMIN appreciates customers during third anniversary

Choosing not to focus on promotional discounts, BAEMIN aims to build a genuine emotional bridge with customers and accompany partners on a long-term development journey.

Enhancing the user experience in the application, and ensuring the quality of operation from its partners is what BAEMIN has, is, and will continue to invest in to help people lead happier and more convenient lifestyles through the BAEMIN application.

“Three years is yet a long journey, but it is an important milestone to mark the transformation of BAEMIN. We will constantly improve our application and extend new services, with customer experience at the heart. We will also continue to pursue initiatives that upskill our partners and support communities, in the hopes of helping everyone lead a better life,” said BAEMIN’s CEO Jinwoo Song.

“On the occasion of our third birthday, on behalf of the company, I would like to extend my most heartfelt thank you to all customers and partners who have accompanied BAEMIN during the past time. We will try harder to bring an optimal and complete experience to our BAEMIN customers and stakeholders in the times to come.”

By Baemin

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