BAEMIN leads sustainable lifestyle through clothes exchange day

This event promoted sustainable knowledge exchange and urged BAEMIN employees to take concrete action to protect the environment as well as embrace a greener lifestyle.

The fashion industry is the second-largest polluter in the world. According to the latest apparel market research, a consumer will discard approximately 31.75 kg of old or no-longer-used clothes on average each year. Annually, the environment also suffers from more than 500 million tonnes of textile waste, 84 per cent of which is burned, resulting in 12 per cent of greenhouse gas emissions.

Understanding the impact brought about by clothes usage on the environment, BAEMIN collaborated with Piktina to implement the internal clothes exchange day Dare 2 Rewear. BAEMIN is also the first company to participate in this campaign which seeks to build a sustainable fashion ecosystem and promote greener lifestyles organised by Piktina.

Dare 2 Rewear was open for all employees of BAEMIN in offices across the country. This innovative and practical initiative helps BAEMIN employees exchange clothes and fashion items with their colleagues to refresh their look while contributing to the reduction of fashion waste.

In addition, BAEMIN employees also participated in a talk show on the topic of sustainable fashion and listened to experts' opinions about the impacts of fast fashion on the environment, as well as other dressing tips to enhance personal beauty.

At the event, BAEMIN employees also played the role in prolonging the life cycle of used products by buying their favourite secondhand items, taking photos for social media, and spreading this positive spirit.

“After the training conducted on Earth Day in collaboration with a governmental official to promote greener lifestyles, Dare 2 Rewear is another testimonial that shows our serious commitment to levitating greener lifestyles. We believe the employees also feel truly engaged and purposeful through this,” he added.

In the same vein, Nguyen Hoang Phuong, CEO and founder of Piktina added, "Piktina wants to spread the message that secondhand fashion is not boring. Through our cooperation with businesses, pioneered by BAEMIN, we want consumers to learn more about sustainable fashion as well as what we can do from today to protect the environment and shape a modern, cool, clean yet green lifestyle.”

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