Amazon Global Selling to accelerate sustainable growth of Vietnam’s online exports

The summit took place in Hanoi on October 17, and will now move on to Ho Chi Minh City on October 19. Focusing on supply chain integration, the expansion of product offerings, and brand building, the conference has set the stage for the thriving and sustainable growth of cross-border e-commerce in Vietnam.

“It is time for Vietnam to accelerate into a new age where the nation becomes an important supply chain for global e-commerce,” said Eric Broussard, Amazon vice president of Global Selling and International Seller Services

According to Eric Broussard, Amazon vice president of Global Selling and International Seller Services, there are about 2 million Amazon third-party selling partners worldwide, and their products account for 60 per cent of everything sold in Amazon's store.

"Vietnam is an emerging part of the global e-commerce supply chain. We value the nation’s manufacturing strength, entrepreneurial spirit, and rapid digital transformation. That’s why we are enhancing our presence in the country and will continue to accelerate its success with us," Eric said.

Vietnam has proven to be a dynamic, export-driven economy. By leveraging its advantages in terms of product innovation, production capacity, and digital transformation, the country has effectively propelled its business-to-consumer e-commerce exports.

According to data from Amazon,17 million products from Vietnamese businesses were sold to Amazon customers worldwide over the previous 12 months up to August 31. The export value of Vietnamese businesses selling with Amazon increased by half, enlarging the contribution to the country’s export economy.

Thousands of Vietnamese businesses have captured global expansion opportunities with Amazon, with the number of selling partners in Vietnam increasing by 40 per cent.

These results signify the effective partnership between Vietnamese small- and medium-sized enterprises (SMEs) and Amazon, as well as the resilience of entrepreneurs as they continue to navigate and thrive in a challenging economic climate.

Recognising the capabilities and determination of Vietnamese SMEs, Amazon Global Selling has announced its strategic priorities for 2024, expanding its efforts to empower Vietnamese selling partners as they strengthen their innovation and competencies and facilitating the creation of international businesses in this vibrant export context.

Gijae Seong, head of Amazon Global Selling Vietnam said, "We will continue our efforts to help Vietnamese selling partners innovate and upgrade their products, build global brands, and scale their international presence."

"We have announced our 2024 strategy, and are sharing a series of new tools, programmes, and other offerings to empower Vietnamese manufacturers, brands, and entrepreneurs through every stage of the export journey while accelerating their growth opportunities," he added.

Amazon Global Selling further enhanced its presence in Vietnam by announcing the opening of the Amazon Day-1 Vietnam Training Center and a new office in Ho Chi Minh City.

This is Amazon’s first on-site training and networking centre in the country, which can accommodate 100 people and has a livestream studio to produce and broadcast online educational content and webinars to meet the growing needs of cross-border e-commerce.

From entrepreneurs starting a new business to well-known national brands and major manufacturers from around the world, Amazon is creating a trusted place for businesses of all sizes to launch and build success.

Amazon invests billions of dollars in people, resources, and services that support entrepreneurs and businesses at every stage of their journey. Amazon Global Selling, together with its Vietnamese selling partners, drives business transformation, accelerates exports, and paves the way for the sustainable growth of Vietnam around the world.

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