AJINOMOTO sponsors SEA GAMES and ASEAN PARA GAMES 2017

February 22, 2017 | 08:00
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On February 14, Ajinomoto Co., Inc. signed an agreement to serve as the Platinum Sponsor (the highest rank) for the 29th SEA Games and the 9th ASEAN Para Games held in Kuala Lumpur, Malaysia in August and September this year.
AJINOMOTO sponsors SEA GAMES and ASEAN PARA GAMES 2017

The SEA Games and the ASEAN Para Games are the largest sports events held in Southeast Asia that attracts more than 600 million people in the region. Being an official sponsor for these events gives Ajinomoto opportunities to provide various supports through its subsidiaries in the ASEAN region based on a wealth of know-how on nutritional support for athletes that has been accumulated by the company in Japan.

According to the agreement, Ajinomoto will provide products of seasonings, soups and coffee, among others, depending on the cuisine of each country. Moreover, Amino VITAL® – amino acid based products will also be supplied to athletes, which prove efficacy in conditioning during extreme workouts, providing substantial muscle-building properties and helping replenish energy during endurance sports.

Since 2003, Ajinomoto has been working on the Victory Project®, which supports activities including sports nutritional guidance and amino acid conditioning for top-level athletes at international tournaments, to support top level athletes in Japan by providing the Ajinomoto group’s products and by providing nutritional support through Kachimeshi® programme (Kachimeshi means “winning meals” in Japanese) - Ajinomoto's sports nutrition meal programme for building a winning physique.

Founded in 1909, Ajinomoto is a global manufacturer of high-quality seasonings, processed foods, beverages, amino acids, pharmaceuticals and specialty chemicals. For many decades the group has contributed to food culture and human health through wide-ranging application of amino acid technologies. Today, it is becoming increasingly involved with solutions for improved food resources, human health and global sustainability.

Ajinomoto established Ajinomoto Vietnam in 1991. The company specialises in “Delicious No.1” seasoning, food and beverage products. Besides, with the company’s “Specialty” in food and health, Ajinomoto Vietnam is now taking initiatives in ASV (The Ajinomoto Group Creating Shared Value). ASV represents Ajinomoto Vietnam’s unchanging commitment to the creation of economic value and growth by contributing to the resolution of social issues, to create value together with society and local communities.

The company is also now helping improve nutrition status for healthy living, develop food resources in agriculture sector and become model citizen saving energy and natural resources. Noticeably, Ajinomoto Vietnam, with its School Meal Project collaborating with education and nutrition authorities, is performing responsibility to the society through education field, aims to improve the state of health among children and enhance their awareness of nutrition through school meals, since then improves nutrition and health for the future generation of Vietnam.

By By Hoang Anh

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