YouGov and Decision Lab join forces to bring state-of-the-art data solutions to Vietnam

September 15, 2020 | 10:21
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YouGov, an international research and data analytics group headquartered in London, today announced a new partnership in Vietnam with leading research company Decision Lab, aiming to take the next step in the expansion of YouGov’s Global Partnership Programme across the Asia-Pacific region.
yougov and decision lab join forces to bring state of the art data solutions to vietnam
Thue Quist Thomasen, CEO of YouGov Vietnam

The Global Partnership Programme offers affiliate partner research agencies access to YouGov’s platforms, panels, and expertise and establishes the company’s brand and data products at a local level.

Affiliate partners can use the panel data that sits within YouGov’s Cube database to develop their online research business as part of the partnership. Decision Lab is the leading digital media tracking and online research company in Vietnam. Since 2016, it has built a strong reputation in the market working with a wide range of international companies.

This new partnership combines global expertise with local insight; bringing innovative platforms to brands in Vietnam and offering them unrivalled access to the latest data on consumer trends, attitudes, and behaviours.

Stephan Shakespeare, CEO and co-founder of YouGov, said, “As we continue our global growth, YouGov is excited to partner with Decision Lab, which is recognised as a leader in online research in Vietnam. The relationship will help YouGov establish its brand in Vietnam and give Decision Lab the great benefits our Global Partnerships Programme provides. As well as gaining access to YouGov’s technology platforms and suite of data products, they also plug into our infrastructure, helping them to grow their business and expand their client base. We are looking forward to working with Decision Lab to bring the best online research data and tools to customers in Vietnam.”

Decision Lab’s Thue Quist Thomasen, who will lead the new partnership, added, “Competition across all sectors is getting fiercer as more local and international players discover the opportunities of the Vietnamese market. Now more than ever, brands need to be in constant touch with their consumers to make quick decisions. YouGov’s market-leading solutions – such as BrandIndex and Profiles – offer unrivalled insight into fast-moving consumer trends, allowing companies to track their brands daily and deep-dive into evolving consumer habits.

With operations in the United Kingdom, North America, Mainland Europe, the Nordics, the Middle East, and the Asia Pacific, YouGov has one of the world’s largest research networks.

By Nguyen Thu

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