Vinamilk comes full circle with Vietnam Value Award

December 23, 2020 | 11:24
With a strong drive to constantly improve the quality of its products, leading local dairy company Vinamilk has once again taken home the Vietnam Value Award.
vinamilk comes full circle with vietnam value award
Vinamilk received the Vietnam Value Award for the sixth consecutive time

This is the sixth consecutive year Vinamilk wins the prize and brings the decade around in spectacular fashion, with the brand receiving once again the title it first received in 2010.

Bui Thi Huong, managing director of Vinamilk said, “For us, Vietnam Value Award is not only a recognition but also a mission. Over the past 10 years, we have been actively building ourselves as a national brand to create a solid base for our expansion in the international arena.”

“From now on, along with Vietnam’s growing integration through free trade agreements such as the EU-Vietnam Free Trade Agreement and the Regional Comprehensive Economic Partnership, we will keep working to develop the Vietnamese milk brand in big markets,” said Huong.

Bringing the national brand to the world has been one of Vinamilk’s constant strategies during the past dozens of years. focusing on the local market first then go abroad from nearby markets such as Laos, Thailand, as well as strict markets like the US, Japan, South Korea, Singapore, and China.

Vinamilk's products have exported to over 54 countries and territories, helping the firm to collect $2.2 billion in export value.Of this, the most highlighted products include Ong Tho dense milk, Dielac baby milk powder.

This achievement was supported by non-stop research and development activities to improve the quality of its dairy products. To compensate for the slightly hot climate for dairy farming in Vietnam, Vinamilk has been applying modern technologies at all of its dairy farms, aiming to fix interruptions and make the best quality milk products.

Tay Ninh dairy farm is an example of this. The farm cost Vinamilk about VND1.2 trillion ($52.17 million) in investment value to install 4.0 technologies in all phases of production, from management and breeding to collecting and producing items. The efficiencies gained through these technologies prompted the Ministry of Agriculture and Rural Development to select the project as a seed to develop safe farms during the COVID-19 pandemic.

Vinamilk has 12 dairy farms with 150,000 milking cows, supplying more than 1,000 tonnes of dairy material daily.

Vinamilk’s items have been selected for use at the Government Office and national events such as APEC 2017 and ASEAN Chairmanship 2020. In recent years, Vinamilk also represented the nation at international markets such as the Global Dairy Conference 2019 in Portugal.

In 2020, the company reached $2.4 billion in brand value, up $200 million against last year, according to Forbes Vietnam.

Vinamilk has been a popular consumption good in the past eight years, according to Kantar Worldpanel. Most recently, the business was ranked at the most powerful brand in Vietnam and was listed among the 1,000 leading firms in Asia, according to Campaign Asia and Nielsen.

vinamilk comes full circle with vietnam value award
Vinamilk comes full circle with Vietnam Value Award (source: websosanh.vn)

2020, the first time the Vietnam Value Programme has been implemented according to Decision No.30/2019/QD-TTg dated October 8, 2019 on promulgating regulations on building, managing, and implementing the Vietnam National Brand Programme.

Mr. Vu Ba Phu, General Director of Trade Promotion Department, Ministry of Industry and Trade, said that after 17 years of implementing the program of voting national brands of seven brands, we have witnessed the continuous growth of many domestic enterprises.

By 2018, this had grown to 97, and this year we have registered 124 businesses and their brands.

However, the growth of the business community is not only in the number of enterprises participating, but also in exports, sales, contributions to the state budget, as well as their efforts in social responsibility. and job creation.

At the first selection in 2008, we saw only 30 selected companies with their products. By 2018, this had grown to 97, and this year we have registered 124 businesses and their brands.

However, the growth of the business community is not only in the number of enterprises participating, but also in exports, sales, contributions to the state budget, as well as their efforts in social responsibility. and job creation.

For example, the national brand recognized enterprise in 2018 achieved revenue of about 907 trillion VND (39.4 billion USD), export turnover reached 130 trillion VND (5.6 billion USD), contributing 85 trillion VND (3.7 billion USD) to the state budget and created 340,000 jobs.

Meanwhile, this year, those figures have increased to 975 trillion dong (42.4 billion USD) and 123 trillion dong (5.34 billion USD) by 2020, with the amount contributed to the bank. State books amounted to 179 trillion VND (8.5 billion USD) and 350,000 new jobs were created - all despite the pandemic.

Vu Ba Phu also said that, the Ministry of Industry and Trade has supported businesses in difficulty. After the first months of the health crisis, the domestic market was redefined.

Right from the beginning of the year, following the direction of the Government, the Ministry of Industry and Trade has worked with ministries, branches and localities to implement supply-demand activities across the country to remove difficulties for businesses in production. and distribution.

In addition, to support businesses with high quality brands, we have also been integrating selected brands into national promotions such as the Clean Food Program to vote Vietnamese products for local people.

The integration of such programs has helped grow the domestic market since the beginning of the year, despite the economic consequences of the pandemic. This shows that the communication, promotion and support efforts of the Ministry of Industry and Trade and its agencies so far have been effective.

By Van Anh

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