Vietnam’s first-ever Digital Economy Measurement Project launched

April 22, 2019 | 18:41
The Vietnam E-commerce Association (VECOM) and Nielsen Vietnam have officially launched Vietnam’s first-ever Digital Economy Measurement Project at the annual Vietnam Online Business Forum 2019 in Hanoi and Ho Chi Minh City.
vietnams first ever digital economy measurement project launched
Vietnam’s Digital Economy Measurement Project was officially kicked off at the annual Vietnam Online Business Forum 2019

This project will be the first holistic assessment of Vietnam’s total digital economy size and potential, also aiming to have better visibility of the components of the digital economy (infrastructure, e-business, e-commerce, and e-ads, among others). The project will also provide insights into e-consumer confidence index, online purchasing behavior and attitude, e-business equity ranking, as well as the logistics and cashless payment landscape. These information will be of value not only to e-businesses but also to government bodies, companies, investors, as well as the general public.

As this is the first-ever project of its kind in Vietnam, its results will lay many important foundations and shed light on many crucial topics previously out of grasp. The final report is expected to be published in September 2019. Nielsen Vietnam, a global measurement company, with 26 years of expertise in Vietnam, was chosen by the VECOM to become its official national partner to conduct this historical project for Vietnam.

“Currently, the VECOM publishes the yearly E-business Index (EBI) to reflect the development trends of e-commerce in Vietnam. However, we see that one index is not comprehensive enough to provide a full picture of Vietnam’s fast developing and fast-changing e-market or to answer investors’ more complex questions regarding the e-market. Therefore, we initiated this project, in co-operation with Nielsen, to have an official and accurate measurement of Vietnam’s digital economy that can help investors and businesses shape their growth strategies and support government bodies in setting relevant policies,” explained Nguyen Ngoc Dung, vice chairman of the VECOM.

“Nielsen is proud to be trusted by the VECOM to carry out this project. Nielsen has done e-commerce measurement projects to provide analysis and insights for individual e-retailers. However, sizing up the whole Vietnamese digital market is an exercise on a much bigger scale that requires an industry-wide level of research and measurement. That is why we are very excited by this project and are looking forward to working with industry stakeholders so that together we can provide a better, clearer view of our country’s digital economy,” emphasised Le Thi Thuy Trang, director and head of Retailer Vertical at The Nielsen Vietnam.

Right now, The Nielsen and the VECOM is working on partnering up with relevant stakeholders for industry data collection. Companies interested in joining the project as partners can fill in the registration form until May 25.

By Thanh Van

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