TikTok launched a short-video communication programme with the Vietnam Association for Community Health Education (VACHE) and Influence Vietnam Club to improve community awareness, especially among the youth, of health and disease prevention, including COVID-19 responsiveness.
|TikTok joined forces with VACHE and Influence Vietnam Club to raise the health awareness of the community |
On February 25, TikTok and VACHE signed an agreement to launch the month-long programme which will last from February 27 to March 27 on the TikTok social media app. With two hashtag challenges, namely #Kienthucphongdich (disease prevention knowledge) and #Vudieuruatay (hand-washing dance), the strategy encourages people to post videos relating to health and disease prevention to spread awareness and disseminate knowledge. With a friendly and original approach, the campaign targets to lure 5,000 video and 50 million views.
The programme is implemented in the context of the COVID-19 epidemic spreading to more than 20 countries and territories, with Vietnam proud to be one of the countries which can effectively control the expansion of the epidemic. It also shows the importance of people’s initiative in increasing the resistance and safeguarding their own and the community’s health.
|Nguyen Lam Thanh, director of TikTok Vietnam |
“Keeping our body warm, using masks, and washing our hands in the right way are considered the most basic knowledge to prevent disease, but many people don't pay attention to this. We hope that by taking advantage of technology and music, TikTok's short videos with the hashtag #Kienthucphongdich will take important and reliable knowledge viral in the community and improve people's awareness,” Nguyen Lam Thanh, director of TikTok Vietnam, said.
Dancer Quang Dang, the choreographer of the Vudieuruatay video on Tik Tok, said, “This dance and the lively music will help people remember how to wash their hands because it has only six moves. In addition, I hope to spread the spirit of optimism in the community.”
|Participants were excited to learn the hand-washing dance |
TikTok is the world's leading destination for short-form mobile videos. Its mission is to capture and present the world's creativity, knowledge, and moments that matter in everyday life. TikTok empowers everyone to be a creator directly from their smartphones and is committed to building a community by encouraging users to share their passion and express creativity through videos.
Launching in Vietnam in April 2019, TikTok Vietnam co-operated with government, associations, and authorities to issue a series of strategies, namely #HelloVietnam, #TienHocLe, and #AnToanChoPhuNu.